About us

Founded in the year 2008, Chrome DM is India’s largest primary research and data company. Conceptualized by a team of Industry professionals, Chrome DM holds an impressive primary research infrastructure comprising of 32,000 panel homes across 3300 towns in India. We also have a strong field staff of over 650 people spread across the country, with 450 tele callers to collect and verify data. Chrome DM also owns a range of proprietary broadcasting products. These tools aim to fill in the gaps between broadcasters and viewers by giving them viewership and channel insights across different regions in India.

Pankaj Krishna

CEO & Founder

Pankaj Krishna

With over 17 years of experience in the media space, Pankaj Krishna, an industry veteran, has worn many hats. Having completed his O Levels from University of London, Pankaj finished an Executive Education Programme from Harvard Business School.While his entrepreneurial journey began in 2008, Pankaj has learnt the ropes of the media industry at some of the best brands in the business- India Today, National Geographic, Star India- before going on to be the Business Head of UTV India.

To be the partner of choice for delivering first hand quality data for Brands, Advertisers and Broadcasters. With Chrome DM’s strength in its infrastructure across India as well as a qualified team of researchers, we strive to be the industry leaders in providing primary data driven results across verticals.

— Our Vision —

One should focus on enjoying being at work and feeling accomplished after having delivered one’s bit–and that’s what having a great day is all about!

— Pankaj Krishna —

Our Products


A city wise ‘Connectivity Report’ with weighted OTS (Opportunity to See), PCS, HYPER/UHF & digital percentages. It further offers broadcasters an overview of their exact distribution status vis-à-vis competitive sets across all key markets.


A tool used by broadcasters to prioritize channel placements across Cable Networks in India. It is expressed as a percentage of the relevant market universe base.


The Distribution Investment Index indicates the carriage fee return on investments across cable networks in 450+ cities in India.


A connectivity report for LC 1 towns across 1600+ towns in India. This service emphasizes on insights into the future and an opportunity to capture relatively newer and untapped markets.


An unprecedented Primary Survey conducted by Chrome DM, that captures the database of all cable networks spread across India. It entails the number of active subscribers as well as Rank of each network.


The industry’s only Distribution Revenue report, which comprises of Head-end wise average collections, subscribers attached to each head-end and market-wise analysis of individual MSO. It also shows the exact revenue collected at the head-end level.


The tool helps broadcasters keep a tab on the ground level fluctuations in the channel’s language. This report helps in determining the key markets and head ends where the channel needs to take corrective measures in order to garner maximum reach.


The report provides Audio/Video transmission quality of channels across individual head-ends. The data becomes imperative for broadcasters to rectify ground-level concern areas and ensure maximum trials and viewership.


An unprecedented service featuring channel connectivity status’ across cable head-ends on the basis of daily data collection.



Strategizing break patterns to minimise their impact
on viewership.


The only report in India, which meters the substantive prominence of 500+ TV channels across all 7 states of North East along with Sikkim.


A strategic tool that facilitates broadcasters to track piracy of their channels with 3.6 lakh respondents covering a network of 32,000 Chrome DM Panel homes.

Chrome On-Air-Presentation

Chrome OAP is a proprietary tool that helps broadcasters to optimise factors determining viewers’ behaviour and engagement with on-air screen elements.

Chrome Hotel Track

Reports Weekly Channel Availability across 5 Star, 4 Star and 3 Star Hotels across 6 Metros.


Real Time insights on content & programming by demographically relevant curated panels.

Chrome DTH

Enables broadcasters to scrutinize a comprehensive view of all-India DTH operations, including Channel Status, Package Information and On-Ground Market Offers across markets and regions in India.

Chrome Rate Impact Calculator

CRIC helps to benchmark channel MRP basis market preference and also aid in Bouquet offering.

Chrome InterconneXion

An unprecedented, exclusive database of distribution interconnections across urban India. It is an online application which has been designed to depict feed tracking for each headend, from the Parent Headend till the last headend.

Chrome Geo Tag

An unprecedented tool enabling broadcasters to scrutinize a comprehensive view of all India DTH operations, including channel status, package information and on-ground market offers, across markets and regions.

Rural Track

An extensive report, detailing channel availability across rural India. The data is collected from over 2,00,000 villages giving broadcasters an in depth view of their channel performance in the remote areas of the country.


What our Clients say

  • We believe Chrome DM provides for insightful data, very relevant to the broadcast world. They have only gotten better with their currency and methodology. Chrome DM is a great tool to have, we really appreciate their contribution

    — KShop CJ —



Chrome Data Analytics & Media Pvt. Ltd.

NEW DELHI: 819, World Trade Towers, DND Flyway, C-01, Sector 16, Noida – 201301
Tel: +91 120 675 2900

MUMBAI: 614, Summit Business Bay, Andheri Kurla Road, Near Cinemax Theatre, Andheri (E), Mumbai-400 059.
Tel: +91 22 26847100 Mob: 8879543650


Have a Query? Drop us a mail and we’ll get back to you!


For client queries: updates@chromedm.com
For job opportunities: careers@chromedm.com
For more information on our products: info@chromedm.com
For sales: sales@chromedm.com

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