Lets Create your Channel’s Growth Strategy
Chrome Rural Track – World’s Largest ‘Claimed Viewership and Channel Availability Audit!’
CHROME TRACK 2.0: An Exclusive Connectivity Report
CHROME SES: Map the exact count of Subscribers
FOUNDED IN 2008 BY A TEAM OF INDUSTRY PROFESSIONALS & COMMITTED TO DISTRIBUTION MONITORING, DISTRIBUTION ANALYTICS AND DISTRIBUTION STRATEGY, CHROME DATA ANALYTICS & MEDIA HAS 6 PROPRIETARY DISTRIBUTION TOOLS TO IT’S CREDIT WITH AN UNPRECEDENTED INDUSTRY ACCEPTANCE, CHROME DM DISTRIBUTION TOOLS ARE BEING USED BY OVER 232 CHANNELS EVERY DAY TO THEIR ADVANTAGE. CHROME DM IS THE LARGEST AND ONLY DISTRIBUTION AUDIT SPECIALIST IN INDIA.
Maximizing both the revenue and reach potential across platforms, including sourcing of channel visibility data at a head-end level.
Identifying and implementing key success factors that maximize the full potential of the content mix.
Providing strategic inputs to identify opportunities and garner revenues through Ad Sales, and creating ‘customized sales presentations’, which includes creating templates and customized property presentations.
Identifying factors to maximize TSV, increasing break TVRs and further reducing CPRPs to help garner higher revenues, optimizing use of on-air presentation to build stickiness as well as identifying internal opportunities to increase weekly trials etc.
To become the most respected media audit & intelligence company in India and across the globe, creating substantial shareholder value through continuous improvement driven by the integrity, teamwork and innovative approach of its’ people
Work smart, it is not about how hard you work, but how much you get done.
Who are we anyway?
Having pursued his O+ Levels from University of London, Pankaj has travelled the globe from Sudan to India earning his educational qualifications, before completing an Executive Education Programme from Harvard Business School. While the entrepreneurial journey began in 2008, Pankaj has learnt the ropes of the media industry at some of the best brands in the business – India Today, National Geographic, Star India and was most recently the Business Head at UTV Entertainment Television Limited (now DISNEY UTV).
Pankaj brings with him a rare combination of knowledge and skills that span across Television Brand Management, Advertising, Sales, Distribution, Media Buying, Research and On-Air Presentation & Strategy.
In 2008, Pankaj, the entrepreneurial spirit, Founder & Managing Director of Chrome DM, launched Chrome Track, the only ‘Television Distribution Audit’ which allowed broadcasters and agencies to gauge ground realities by giving them access to the placements of 750+ channels. Since then, Chrome Data Analytics & Media has executed some path-breaking work in the unorganized industry that is television distribution, bringing order and metrics to over 300 channels that subscribe to Chrome DM’s services.
Leading a team of over a 150 at Chrome DM, Pankaj is a driven professional who is aiming to bring some lasting change to the world of media that was his home for over a decade and a half.
A foodie at heart, Pankaj enjoys travelling and trying various cuisines. He was the school-band drummer, complemented by his vast collection of world music. At the workplace, Pankaj continues to set a strong culture and firmly believes in transparency and the fact that work considerations don’t limit to a paycheck – one should focus on feeling content and accomplished after having delivered one’s bit, enjoy being at work– and that’s what having a great day is all about!
In his last role, Jeff was the President and Chief Investment Officer for MPG, and brings with him vast experience of interfacing with clients across brands which include – Marico-Saffola, Tata Oil Mills, Taj Group Of Hotels, Raymonds, Glaxo (Heinz) – Farex, Shoppers Stop, Philips, Reckitt Benckiser, Voltas, Bindass/Bindass Movies/UTVi News/UTV Movies, Dainik Bhaskar, Cartoon Network, Pogo, Red FM, Sony, Set Max, Sab TV, Nike, Cartier, Louis Vuitton etc. The list of accounts handled by him during the last three decades reads like the Who’s Who of local and multinational brands in India.
Jeff has been a pioneer in introducing many ‘Firsts’ in the Indian Media Industry:
Branded program on Satellite TV in India – Philips Top 10
Left Hand Solus in a Mainline Daily in India
Backlit Billboard in India – 555 Cigarettes
Vinyl Billboard in India – 555 Cigarettes
Outdoor campaign using actual objects like Cars, Fibre Glass Boats, Buckets, Ghagra Cholis, Smoke Machines etc. – Red FM
Some of the prestigious awards won by Jeff for his outstanding work:
Abby Gold, Media Innovation (Outdoor) – Cadbury Picnic
Abby Gold, Outdoor Innovation (Outdoor) – Red FM
Abby Gold, Media Innovation (TV) – Eye Bank Association of India
Bharat turned entrepreneur in December 2014 and founded two companies named RanCorp Media Private Limited and Asteriskos Media Private Limited. The core business shall entail ‘Building Video Brands in Broadcast and Digital Media sectors’ and ‘Helping media businesses formulate their growth strategies and execution effectively’.
Bharat has done his MBA from Rajasthan and Advance Management Program from Wharton School, US. Bharat’s defining traits are simple, pleasant, consumerist, strategic, courageous, dreamer & achiever.
She worked as part of the leadership team at Star, Turner and HBO. She has had a consistent record of increasing sales, effective negotiations, profit and loss analysis and strategic implementation of business operations.
Her efforts were validated when she was recognized as ‘Next 30’ most powerful women to look out in 2010; and was also adjudged as one of India’s hottest young executives of the media industry in 2009 by Business Today and adjudged amongst the top 50 influential women in media, marketing and advertising by a leading industry magazine – IMPACT in 2012 and 2014. She has also received a Women Leadership award by World Women Leadership Congress in 2014. She was judged amongst India’s top 100 important people in the industry by Digital Studio, a leading magazine in Broadcasting and Production.
She is also the Hon Secy of the International Advertising Association, India Chapter and a committee member for ASCI (Advertising Standards Council of India).
Some of her other engagements have been:
IAA Debates , IAA Conversations, IAA Young Turks
Key speaker and panellist at FICCI, CII, TV Next, Assocham and NASSCOM
Invited to be a part of FICCI’s Women in Media Forum
Guest Lectures in leading Educational Institutes of the Country like IIT, IIM, UBS, Rims International, Jamnabai Narsee School, Wellingkar Institute of Management.
Helped curate FICCI 2015 – The Media Stream
Mentor with Kuotient
Jury of leading Industry awards like International Emmys, Promax, Children’s Film Festival, Golden Mikes Awards, International Women in Sales Awards.
Volunteer work with NGOs like Isha Foundation and Laadli.
Satyajit has been associated with key clients in Delhi like Nestle, Reckitt Benckiser, Honda, Toshiba, Hyundai, LG, Maruti, BSNL, Ministry of Tourism, Nokia, GSK, Dabur and Aviva Life Insurance. He has also been deeply involved with media brands like Living Media, BBC, Discovery, RPG publications, Mail Today, across their launches and audience retention programmes.
Satyajit has won Emvies Gold for media research work for Aviva, Effies Bronze for effectiveness of advertising for Incredible India campaign in 2006. He has also won many other internal awards.
A student of Physics at St. Xaviers College, and later the college of Business Studies, Calcutta University, Satyajit has undertaken MDP programmes at Insead. He has a passion for fine arts and would like to take up the brush & palette some day.
One should focus on enjoying being at work and feeling accomplished after having delivered one’s bit–and that’s what having a great day is all about!
Chrome Language Feed is an extremely important tool for broadcasters to ..
Till now the industry stake holders used to look at the data pertaining to Guwahati ..
Chrome Piracy Track (CPT) is a Chrome DM propriety tool that enables ..
We believe Chrome DM provides for insightful data, very relevant to the broadcast world. They have only gotten better with their currency and methodology. Chrome DM is a great tool to have, we really appreciate their contribution
Posted on : 27 Jul 2015 MUMBAI: The Business News channels genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis for the eight metros. The sector registered an increase of 2.6 per cent and saw CNBC Awaaz as the leader with 79.6 per cent OTS in week 30. Next up, English movies channels with 1.6 per cent gain in the same market took the second spot in the list of top gainers. Movies Now led the tally with 63.8 per cent OTS. Hindi News sector in H
Posted on : 20 Jul 2015 MUMBAI: English News emerged as the gainer in Chrome’s opportunity to see (OTS) analysis for eight metros. The sector registered a two per cent increase and saw Times Now as the leader with 71.2 per cent OTS in week 29. Next up, Religious channels with 1.1 per cent gain in the Hindi speaking markets (HSM) took the second spot in the list of top gainers. Aastha channel was the chart leader with 96.8 per cent OTS. Sports across all India cate
Posted on : 13 Jul 2015 MUMBAI: In the news over last few weeks, the English entertainment sector observed ascend in Chrome’s opportunity to see (OTS) analysis for eight metros. The sector registered 2.5 per cent increase and emerged as top gainer of week 28. On the other hand, English business news with 2.2 per cent gain in eight metros booked the second berth in the list of top gainers. Hindi news and religious genre with 0.5 per cent and 0.4 per cent gain grabbed t
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