About us

Founded in the year 2008, Chrome DM is India’s largest primary research and data company. Conceptualized by a team of Industry professionals, Chrome DM holds an impressive primary research infrastructure comprising of 32,000 panel homes across 3300 towns in India. We also have a strong field staff of over 650 people spread across the country, with 450 tele callers to collect and verify data. Chrome DM also owns a range of proprietary broadcasting products. These tools aim to fill in the gaps between broadcasters and viewers by giving them viewership and channel insights across different regions in India.

Pankaj Krishna

CEO & Founder

Pankaj Krishna

With over 15 years of experience in the media space, Pankaj Krishna, an industry veteran, has worn many hats. Having completed his O Levels from University of London, Pankaj finished an Executive Education Programme from Harvard Business School.While his entrepreneurial journey began in 2008, Pankaj has learnt the ropes of the media industry at some of the best brands in the business- India Today, National Geographic, Star India- before going on to be the Business Head of UTV India.

To be the partner of choice for delivering first hand quality data for Brands, Advertisers and Broadcasters. With Chrome DM’s strength in its infrastructure across India as well as a qualified team of researchers, we strive to be the industry leaders in providing primary data driven results across verticals.

— Our Vision —

One should focus on enjoying being at work and feeling accomplished after having delivered one’s bit–and that’s what having a great day is all about!

— Pankaj Krishna —

Our Products


A city wise ‘Connectivity Report’ with weighted OTS (Opportunity to See), PCS, HYPER/UHF & digital percentages. It further offers broadcasters an overview of their exact distribution status vis-à-vis competitive sets across all key markets.


A tool used by broadcasters to prioritize channel placements across Cable Networks in India. It is expressed as a percentage of the relevant market universe base.


The Distribution Investment Index indicates the carriage fee return on investments across cable networks in 450+ cities in India.


A connectivity report for LC 1 towns across 1600+ towns in India. This service emphasizes on insights into the future and an opportunity to capture relatively newer and untapped markets.


An unprecedented Primary Survey conducted by Chrome DM, that captures the database of all cable networks spread across India. It entails the number of active subscribers as well as Rank of each network.


The industry’s only Distribution Revenue report, which comprises of Head-end wise average collections, subscribers attached to each head-end and market-wise analysis of individual MSO. It also shows the exact revenue collected at the head-end level.


The tool helps broadcasters keep a tab on the ground level fluctuations in the channel’s language. This report helps in determining the key markets and head ends where the channel needs to take corrective measures in order to garner maximum reach.


The report provides Audio/Video transmission quality of channels across individual head-ends. The data becomes imperative for broadcasters to rectify ground-level concern areas and ensure maximum trials and viewership.


An unprecedented service featuring channel connectivity status’ across cable head-ends on the basis of daily data collection.



A web application, which gives access for broadcasters to execute ‘anytime – anywhere’ connectivity and distribution monitoring across the universe of TV Channels that is being beamed into Indian homes.


The only report in India, which meters the substantive prominence of 500+ TV channels across all 7 states of North East along with Sikkim.


A strategic tool that facilitates broadcasters to track piracy of their channels with 3.6 lakh respondents covering a network of 32,000 Chrome DM Panel homes.

Chrome CXO

A web based mobile application, with unparalleled access to every micro-detail of a channel on-the-go via instant report generation.

Chrome DTH

Enables broadcasters to scrutinize a comprehensive view of all-India DTH operations, including Channel Status, Package Information and On-Ground Market Offers across markets and regions in India.

Rural Track

An extensive report, detailing channel availability across rural India. The data is collected from over 2,00,000 villages giving broadcasters an in depth view of their channel performance in the remote areas of the country.

Rural Establishment Survey

An unprecedented study covering consumer behavior and habits across 200,000 villages in India. Done over a period of 15 months, this one of a kind report gives in-depth knowledge of everything rural, enabling businesses to create data driven strategies.

Brand Track

An Outdoor Media Analytics Tool, evaluating Strategic Brand Presence across Product Categories. The report captures all OOH media campaigns and unorganised retail markets, providing visibility index of your brand vis-a-vis competition.

What our Clients say

  • We believe Chrome DM provides for insightful data, very relevant to the broadcast world. They have only gotten better with their currency and methodology. Chrome DM is a great tool to have, we really appreciate their contribution

    — Shop CJ —




  • Debit Card Usage Rises to 60% Post Demonetization; Wallets Usage Falls by 50% in 2017- Brickworks Media Survey
    On March 28, 2017

    www.trak.in | March 28, 2017 at 12:55 pm
    When the ban on currency notes was announced in India, the Government of India decided to promote a digital economy through the usage of debit and credit cards, e-wallets or online banking. However, now that remonetization has started, cash has once again started gaining momentum. According to a report by ToI, debit cards have increased in the overall card usage post 8th November. Before demonetization, debit card usage was 42%

  • Digital and TV industry can co-exist: Chrome DM Report
    On March 22, 2017

    business-standard | Press Trust of India | Last Updated at 17:42 IST
    Mumbai, March 22 (PTI) Even as the increasing digital content viewing is perceived as a threat to the television industry, experts feel both can co-exist as the latter still continues to hold ground because of its reach. Digital has been gathering steam in the last couple of years with many domestic players and international video streaming service providers like Netflix and Amazon launching t

  • Use of e-wallets came down in Jan-Feb, says report
    On March 22, 2017

    Tribune News Service Chandigarh, March 22 2017
    With cash back in people’s hands, the use of e-wallets has decreased in the first two months of the current year as compared to November and December last year, a survey on ‘Understanding the usage of e-wallets post-demonetisation’ has pointed out. In January and February, 31.8% of the respondents used e-wallets as compared to 64.7% in November and December last year. The survey conducted by Brickworks Media powered

Chrome Data Analytics & Media Pvt. Ltd.

NEW DELHI: 819, World Trade Towers, DND Flyway, C-01, Sector 16, Noida – 201301
Tel: +91 120 675 2900

MUMBAI: 614, Summit Business Bay, Andheri Kurla Road, Near Cinemax Theatre, Andheri (E), Mumbai-400 059.
Tel: +91 22 26847100 Mob: 8879543650


Have a Query? Drop us a mail and we’ll get back to you!


For client queries: updates@chromedm.com
For job opportunities: careers@chromedm.com
For more information on our products: info@chromedm.com
For sales: sales@chromedm.com

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