Chrome Optimal


Chrome Optimal +


Meetaap Parallax

About Us

Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.

Meetaap Parallax



Position: Founder & CEO

With over 20 years of experience in the media space, Pankaj Krishna, an industry veteran, has worn many hats. Having completed his O Levels from University of London, Pankaj finished an executive education programme from Harvard Business School. While his entrepreneurial journey began in 2008, Pankaj has learnt the ropes of the media industry at some of the best brands in the business – India Today, National Geographic, Star India – before going on to be the business head of UTV India.


Founder & CEO

Vikram Gerald

Position: Associate Vice President – Network Operations Centre

With over 26 years of experience, Vikram currently heads the Network Operations Centre comprising of 650+ field staff, 450+ call centre employees in Chrome DM. He has been associated with multiple verticals in the IT/ ITES/ Operations/ Business Development & Pre-Sales Domains. He is a Microsoft/ ITIL certified professional and has been managing teams of onsite/ offsite IT engineers, sales professionals, field staff, tele-calling executives/ TL’s/ Managers, MIS professionals and remote infrastructure management professionals during his tenure. He has been involved in design, implementation and management of IT setups in various industry verticals like Media, Retail, IT, Manufacturing, Research, MSP’s, PSU’s, etc. Vikram loves to travel & listening to music.

Vikram Gerald

Associate Vice President – Network Operations Centre

Riya Maity

Position: Business Head

Riya heads the Broadcast & Media solutions at Chrome DM, managing India and other global accounts. With over 7+ years of experience in the Broadcasting Industry, she has been integral to Chrome DM’s Broadcasting Division’s success. Prior to Chrome DM, she was briefly associated with Saatchi & Saatchi as part of client servicing, looking after brands such as British High Commission, Kenstar, Electrolux, Monte Carlo, Magic Moments and ONGC. Ever since she joined Chrome DM in 2013, Riya held a number of ascending titles, including AVP, and the current position of Business Head. She was responsible for delivering exceptional growth managing 450+ channels and other new accounts, which made her progress expeditiously to her new role of heading Broadcast & Media both. She is currently overseeing business development with major global clients heading up more data and technology projects, and revenue growth for the vertical. She also leads the team responsible for proprietary, marketing and communications spanning Brand Management, Media Management and now Consumer Insights. When away from work, Riya is passionate about traveling, literature, music as well as media.

Riya Maity

Business Head

Sreehari Parameshwaran

Position: Associate Vice President – Business Development & Alliances

With over 30 years of experience, Sreehari currently heads South & West for the Optimal vertical at Chrome DM. He has been associated with Ogilvy, Group M and Havas Media. He is a Media Planner, Media Buyer and worked for various prestigious clients like Hindustan Unilever, Godfrey Philips, Reckitt Benckiser, Nike, IBM, Bosch etc. A hard-core client servicing man, he’s meticulous, detail oriented and loves un-conventional way of approach to explore innovative ideas. Sreehari is a keen reader of philosophy, a music lover and a Musafir.

Sreehari Parameshwaran

Associate Vice President – Business Development & Alliances

Kinjal Desai

Position: Associate Vice President – Business Development & Alliances

Kinjal heads the Broadcasting vertical at Chrome DM. With over 11 years of experience in Telcos, DTH and Media, he is an energetic and dynamic sales manager with proven skills in key account management, negotiating complex agreements, strategic planning and relationship development. He has genuine passion for sales strategy and a well-rounded background in supporting a progressive organization, in optimizing performance and growth. Astute communicator and presenter adept at establishing rewarding relationships to benefit business growth. Kinjal has pursued his Masters from London and loves spending his Sundays on the Cricket field.

Kinjal Desai

Associate Vice President – Business Development & Alliances


Rural Establishment Survey

An unprecedented study capturing consumer behavior, preferences, awareness and consumption patterns across 2,15,000 villages in India.


Detailed interviews with specific set of respondents asking particular questions based on discussion guide. It helps you to read the psyche of your consumer and gives strategic solutions on the spot.

Brand Insights

Assesses saliency and usage patterns for products and brands across different categories in the market.


  • Cable homes in urban markets dropped by 13.1 percent from 82.3 mn in June’2020 to 71.5 mn: Chrome DM

    Chrome DM releases the findings of its Subscribers Establishment Survey April 2021 report, based on […]

  • ALTBalaji leads the Chrome weekly top OTT charts amongst pureplay SVOD platforms

    Chrome OTT has put out a weekly survey on Indian originals across OTT platforms. The […]

  • COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewers

    On the COTT Week 7, MX Player was the top platform with 22.52 Million unique […]

  • COTT Week 6: MX Player topped the OTT platforms with 27.43 Million unique viewership

    In the 6th week of COTT MX Player was the top platform with 27.43 Million […]

  • COTT Week 5: The Legend of Hanuman was the top binged show with 8.55 Million unique viewership

    COTT shared its report on week 5 of 2021, where Disney+ Hotstar was the top platform with 21.30 […]

  • Chrome DM week 1: Religious genre emerges as top gainer

    Religious genre is the top gainer for week 01, 2021 of Chrome Data Analytics and […]

  • Chrome DM data validates RepublicTV’s leadership

    “Opportunity To See” or OTS is a measure in advertising media which denotes number of […]

  • Chrome DM week 51: Religious genre emerges as top gainer

    Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and […]

  • Chrome DM week 50: Sports genre emerges as top gainer

    Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media […]

  • Chrome DM week 49: English GEC genre emerges as top gainer

    English GEC is the top gainer for week 49, 2020 of Chrome Data Analytics and […]