• Lets Create your Channel’s Growth Strategy

  • CHROME TRACK 2.0: An Exclusive Connectivity Report

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About us

FOUNDED IN 2008 BY A TEAM OF INDUSTRY PROFESSIONALS & COMMITTED TO DISTRIBUTION MONITORING, DISTRIBUTION ANALYTICS AND DISTRIBUTION STRATEGY, CHROME DATA ANALYTICS & MEDIA HAS 6 PROPRIETARY DISTRIBUTION TOOLS TO IT’S CREDIT WITH AN UNPRECEDENTED INDUSTRY ACCEPTANCE, CHROME DM DISTRIBUTION TOOLS ARE BEING USED BY OVER 232 CHANNELS EVERY DAY TO THEIR ADVANTAGE. CHROME DM IS THE LARGEST AND ONLY DISTRIBUTION AUDIT SPECIALIST IN INDIA.

Who We Are

Distribution

Distribution

Maximizing both the revenue and reach potential across platforms, including sourcing of channel visibility data at a head-end level.

On-Air presentation & Planning

On-Air presentation & Planning

Identifying and implementing key success factors that maximize the full potential of the content mix.

Marketing

Marketing

Providing strategic inputs to identify opportunities and garner revenues through Ad Sales, and creating ‘customized sales presentations’, which includes creating templates and customized property presentations.

Consulting/Research

Consulting/Research

Identifying factors to maximize TSV, increasing break TVRs and further reducing CPRPs to help garner higher revenues, optimizing use of on-air presentation to build stickiness as well as identifying internal opportunities to increase weekly trials etc.

We Have

101
Million homes
4
Lakh respondents
2300
Cities
9200
Resource strength
280
Partners

To become the most respected media audit & intelligence company in India and across the globe, creating substantial shareholder value through continuous improvement driven by the integrity, teamwork and innovative approach of its’ people

-- Our Vision --

Our Team

Work smart, it is not about how hard you work, but how much you get done.

Who are we anyway?

Meet the team who built the dream

Pankaj Krishna<br /><span>Founder & CEO</span>

Founder & CEO

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Pankaj Krishna
Founder & CEO

Jeffrey Crasto<br /><span>Executive Director</span>

Executive Director

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Jeffrey Crasto
Executive Director

Bharat Ranga<br /><span>Advisory Board Member</span>

Advisory Board Member

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Bharat Ranga
Advisory Board Member

Monica Tata<br /><span>Advisory Board Member</span>

Advisory Board Member

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Monica Tata
Advisory Board Member

Satyajit Sen<br /><span>Advisory Board Member</span>

Advisory Board Member

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Satyajit Sen
Advisory Board Member

Our Partners

One should focus on enjoying being at work and feeling accomplished after having delivered one’s bit–and that’s what having a great day is all about!

-- Pankaj Krishna --

Our Products

What our Clients say

  • We believe Chrome DM provides for insightful data, very relevant to the broadcast world. They have only gotten better with their currency and methodology. Chrome DM is a great tool to have, we really appreciate their contribution

    Shop CJ

News

  • INDIAN TELEVISION POST: Chrome Data – English news genre gain maximum in week 26
    On July 7, 2015

    Posted on : 29 Jun 2015 05:26 pm.  MUMBAI: In the week 26 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, English news genre in the eight metros clocked 3 per cent growth with Times Now holding the numero uno position with 76.2 per cent OTS. English movies genre in the eight metros observed 2.5 per cent growth. Movies Now topped the chart with 61.0 per cent OTS. Business news in the eight metros garnered 0.7 per cent growth followed by religious

  • INDIAN TELEVISION: Chrome Week 25 – Religious category sees max decline, infotainment leads growth chart
    On July 7, 2015

    POSTED ON 22 Jun, 2015, 01:45 pm, MUMBAI: Week 25 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media depicted a decline in Religious category in Hindi speaking marker (HSM). The category declined by 1.3 per cent. On the other hand, English News channels and English Business News channels shared the second position in top OTS losers chart witnessing 0.4 per cent decline in the eight metros. The other decline was registered by the Kids category, as it dropped 0.3 per

  • INDIAN TELEVISION POST: Chrome Data – Music Genre Sees A Rise
    On June 25, 2015

    MUMBAI: In week 24, four categories witnessed a rise in the opportunity to see (OTS) collated by Chrome Data Analytics & Media. The gainers are - Music genre with a slight jump of 1 per cent, followed by English News which witnessed 0.7 per cent jump in eight metros. While Business News genre saw a growth of 0.3 per cent in the eight metros, Religious channels witnessed the same growth but in HSM markets. Interestingly, all the other genres saw a downward trend in the OTS with 0.7 per cen



 

Chrome Data Analytics & Media Pvt. Ltd.

NEW DELHI: C-40 Sector 27, Noida – 201301
Tel: +91 120 4549562

MUMBAI: 40, Chapel Road, Bandra (W), 400050
Tel: +91 22 60660171 Mob: 8879543650

Contact

We'd really love to hear from you so why not drop us an email and we'll get back to you as soon as we can.

For client queries: updates@chromedm.com
For job opportunities: careers@chromedm.com
For more information on our products: info@chromedm.com
For sales: sales@chromedm.com

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