Founded in 2008 by a team of Industry
Professionals & committed to Distribution
Monitoring, Distribution Analytics and
Distribution Strategy, Chrome Data
Analytics & Media has 6 Proprietary
Distribution Tools to it’s credit. With
an unprecedented industry acceptance,
Chrome Distribution Tools are being
used by over 232 Channels every day
to their advantage. Chrome is the
largest and only Distribution
Audit specialist in India.
Has Digitisation failed in India?
The vision behind digitisation was to plug both revenue leakage to broadcasters and taxes to the government. Broadcasters were expected to benefit in terms of increased capacity to deliver more channels than those on Air. Reduction in carriage fee that had risen steeply with limited analog capacities was another expectation from digitization...
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