Founded in the year 2008, Chrome DM is India’s largest primary research and data company. Conceptualized by a team of Industry professionals, Chrome DM holds an impressive primary research infrastructure comprising of 32,000 panel homes across 3300 towns in India. We also have a strong field staff of over 650 people spread across the country, with 450 tele callers to collect and verify data. Chrome DM also owns a range of proprietary broadcasting products. These tools aim to fill in the gaps between broadcasters and viewers by giving them viewership and channel insights across different regions in India. CHROME DM FACTSHEET
With over 15 years of experience in the media space, Pankaj Krishna, an industry veteran, has worn many hats. Having completed his O Levels from University of London, Pankaj finished an Executive Education Programme from Harvard Business School.While his entrepreneurial journey began in 2008, Pankaj has learnt the ropes of the media industry at some of the best brands in the business- India Today, National Geographic, Star India- before going on to be the Business Head of UTV India.
A city wise ‘Connectivity Report’ with weighted OTS (Opportunity to See), PCS, HYPER/UHF & digital percentages. It further offers broadcasters an overview of their exact distribution status vis-à-vis competitive sets across all key markets.
A tool used by broadcasters to prioritize channel placements across Cable Networks in India. It is expressed as a percentage of the relevant market universe base.
The Distribution Investment Index indicates the carriage fee return on investments across cable networks in 450+ cities in India.
A connectivity report for LC 1 towns across 1600+ towns in India. This service emphasizes on insights into the future and an opportunity to capture relatively newer and untapped markets.
An unprecedented Primary Survey conducted by Chrome DM, that captures the database of all cable networks spread across India. It entails the number of active subscribers as well as Rank of each network.
The industry’s only Distribution Revenue report, which comprises of Head-end wise average collections, subscribers attached to each head-end and market-wise analysis of individual MSO. It also shows the exact revenue collected at the head-end level.
The tool helps broadcasters keep a tab on the ground level fluctuations in the channel’s language. This report helps in determining the key markets and head ends where the channel needs to take corrective measures in order to garner maximum reach.
The report provides Audio/Video transmission quality of channels across individual head-ends. The data becomes imperative for broadcasters to rectify ground-level concern areas and ensure maximum trials and viewership.
An unprecedented service featuring channel connectivity status’ across cable head-ends on the basis of daily data collection.
A web application, which gives access for broadcasters to execute ‘anytime – anywhere’ connectivity and distribution monitoring across the universe of TV Channels that is being beamed into Indian homes.
The only report in India, which meters the substantive prominence of 500+ TV channels across all 7 states of North East along with Sikkim.
A strategic tool that facilitates broadcasters to track piracy of their channels with 3.6 lakh respondents covering a network of 32,000 Chrome DM Panel homes.
A web based mobile application, with unparalleled access to every micro-detail of a channel on-the-go via instant report generation.
Enables broadcasters to scrutinize a comprehensive view of all-India DTH operations, including Channel Status, Package Information and On-Ground Market Offers across markets and regions in India.
An extensive report, detailing channel availability across rural India. The data is collected from over 2,00,000 villages giving broadcasters an in depth view of their channel performance in the remote areas of the country.
An unprecedented study covering consumer behavior and habits across 200,000 villages in India. Done over a period of 15 months, this one of a kind report gives in-depth knowledge of everything rural, enabling businesses to create data driven strategies.
An Outdoor Media Analytics Tool, evaluating Strategic Brand Presence across Product Categories. The report captures all OOH media campaigns and unorganised retail markets, providing visibility index of your brand vis-a-vis competition.
Posted on : 20 Jul 2015 MUMBAI: English News emerged as the gainer in Chrome’s opportunity to see (OTS) analysis for eight metros. The sector registered a two per cent increase and saw Times Now as the leader with 71.2 per cent OTS in week 29. Next up, Religious channels with 1.1 per cent gain in the Hindi speaking markets (HSM) took the second spot in the list of top gainers. Aastha channel was the chart leader with 96.8 per cent OTS. Sports across all India cate
Posted on : 27 Jul 2015 MUMBAI: The Business News channels genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis for the eight metros. The sector registered an increase of 2.6 per cent and saw CNBC Awaaz as the leader with 79.6 per cent OTS in week 30. Next up, English movies channels with 1.6 per cent gain in the same market took the second spot in the list of top gainers. Movies Now led the tally with 63.8 per cent OTS. Hindi News sector in H
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