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CHROME TRACK 2.0: An Exclusive Connectivity Report
CHROME SES: Map the exact count of Subscribers
FOUNDED IN 2008 BY A TEAM OF INDUSTRY PROFESSIONALS & COMMITTED TO DISTRIBUTION MONITORING, DISTRIBUTION ANALYTICS AND DISTRIBUTION STRATEGY, CHROME DATA ANALYTICS & MEDIA HAS 6 PROPRIETARY DISTRIBUTION TOOLS TO IT’S CREDIT WITH AN UNPRECEDENTED INDUSTRY ACCEPTANCE, CHROME DM DISTRIBUTION TOOLS ARE BEING USED BY OVER 232 CHANNELS EVERY DAY TO THEIR ADVANTAGE. CHROME DM IS THE LARGEST AND ONLY DISTRIBUTION AUDIT SPECIALIST IN INDIA.
Maximizing both the revenue and reach potential across platforms, including sourcing of channel visibility data at a head-end level.
Identifying and implementing key success factors that maximize the full potential of the content mix.
Providing strategic inputs to identify opportunities and garner revenues through Ad Sales, and creating ‘customized sales presentations’, which includes creating templates and customized property presentations.
Identifying factors to maximize TSV, increasing break TVRs and further reducing CPRPs to help garner higher revenues, optimizing use of on-air presentation to build stickiness as well as identifying internal opportunities to increase weekly trials etc.
To become the most respected media audit & intelligence company in India and across the globe, creating substantial shareholder value through continuous improvement driven by the integrity, teamwork and innovative approach of its’ people
Work smart, it is not about how hard you work, but how much you get done.
Who are we anyway?
Having pursued his O+ Levels from University of London, Pankaj has travelled the globe from Sudan to India earning his educational qualifications, before completing an Executive Education Programme from Harvard Business School. While the entrepreneurial journey began in 2008, Pankaj has learnt the ropes of the media industry at some of the best brands in the business – India Today, National Geographic, Star India and was most recently the Business Head at UTV Entertainment Television Limited (now DISNEY UTV).
Pankaj brings with him a rare combination of knowledge and skills that span across Television Brand Management, Advertising, Sales, Distribution, Media Buying, Research and On-Air Presentation & Strategy.
In 2008, Pankaj, the entrepreneurial spirit, Founder & Managing Director of Chrome DM, launched Chrome Track, the only ‘Television Distribution Audit’ which allowed broadcasters and agencies to gauge ground realities by giving them access to the placements of 750+ channels. Since then, Chrome Data Analytics & Media has executed some path-breaking work in the unorganized industry that is television distribution, bringing order and metrics to over 300 channels that subscribe to Chrome DM’s services.
Leading a team of over a 150 at Chrome DM, Pankaj is a driven professional who is aiming to bring some lasting change to the world of media that was his home for over a decade and a half.
A foodie at heart, Pankaj enjoys travelling and trying various cuisines. He was the school-band drummer, complemented by his vast collection of world music. At the workplace, Pankaj continues to set a strong culture and firmly believes in transparency and the fact that work considerations don’t limit to a paycheck – one should focus on feeling content and accomplished after having delivered one’s bit, enjoy being at work– and that’s what having a great day is all about!
In his last role, Jeff was the President and Chief Investment Officer for MPG, and brings with him vast experience of interfacing with clients across brands which include – Marico-Saffola, Tata Oil Mills, Taj Group Of Hotels, Raymonds, Glaxo (Heinz) – Farex, Shoppers Stop, Philips, Reckitt Benckiser, Voltas, Bindass/Bindass Movies/UTVi News/UTV Movies, Dainik Bhaskar, Cartoon Network, Pogo, Red FM, Sony, Set Max, Sab TV, Nike, Cartier, Louis Vuitton etc. The list of accounts handled by him during the last three decades reads like the Who’s Who of local and multinational brands in India.
Satyajit has been associated with key clients in Delhi like Nestle, Reckitt Benckiser, Honda, Toshiba, Hyundai, LG, Maruti, BSNL, Ministry of Tourism, Nokia, GSK, Dabur and Aviva Life Insurance. He has also been deeply involved with media brands like Living Media, BBC, Discovery, RPG publications, Mail Today, across their launches and audience retention programmes.
Satyajit has won Emvies Gold for media research work for Aviva, Effies Bronze for effectiveness of advertising for Incredible India campaign in 2006. He has also won many other internal awards.
A student of Physics at St. Xaviers College, and later the college of Business Studies, Calcutta University, Satyajit has undertaken MDP programmes at Insead. He has a passion for fine arts and would like to take up the brush & palette some day.
One should focus on enjoying being at work and feeling accomplished after having delivered one’s bit–and that’s what having a great day is all about!
Chrome Language Feed is an extremely important tool for broadcasters to ..
Till now the industry stake holders used to look at the data pertaining to Guwahati ..
Chrome Piracy Track (CPT) is a Chrome DM propriety tool that enables ..
Chrome DM is an efficient and reliable source of data for our company. They have been able to service a broad range of research needs while always remaining flexible, cost effective, and most importantly lightning fast. They are a trusted partner for us. Keep up the good work!
MUMBAI: Week 19 of opportunity to see (OTS) data collated by Chrome Data, Analytics & Media witnessed no gainers. On the losers’ front, the English Movies genre in the eight metros was affected the most with a drop of 6.1 per cent. Movies Now lead the chart with 61.7 per cent OTS. Second on the list was the English Entertainment genre with 5.2 per cent drop, wherein Comedy Central topped the category with 49 per cent OTS. Sports genre noted a drop of 2.6 per cent in all India and l
MUMBAI: The week 18 of opportunity to see (OTS) data collated by Chrome Data, Analytics & Media witnessed only one loser. English News channels in the eight metros dropped by 0.4 per cent with Times Now being on the top with 74.4 per cent OTS. As far as the gainers are concerned, this week the English Movies genre saw a growth of 4.8 per cent with Movies Now leading the category with 63.9 per cent OTS. Next was the Music genre in the Hindi speaking markets (HSM) by 4.5 per cent. MTV led
MUMBAI: It was a ‘no gainer’ week in the opportunity to see (OTS) collated by Chrome Data Analytics & Media. In Week 17, Hindi Movie channels in the Hindi speaking markets (HSM) and English Entertainment channels in the eight metros were the most affected ones with 3.3 per cent OTS. Max topped the category with 95.2 per cent OTS and Comedy Central with 49.3 per cent OTS. Next on the list were English movie channels in the eight metros with 3.0 per cent OTS. Movies Now led the categor
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