MUMBAI: Youth genre has emerged as the top gainer in week 43 of Chrome Data Analytics and Media data. The genre grew by 1.95 per cent. In this genre, MTV gained the highest OTS with 85.4 per cent in Hsm Excl<1 market. Read More…
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 41 against week 40. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country. Read More…
English movie genre has become the top gainer in week 42 of Chrome Data Analytics and Media data. The genre grew by 2.40 per cent. In this genre, Warner Brothers channel gained the highest OTS with 47.2 per cent in 6 metros market. Read More…
Music genre has become the top gainer in week 41 of Chrome Data Analytics and Media data. The genre grew by 1.01 per cent. In this genre, 9XM channel gained the highest OTS with 97.3 per cent in HSM excluding <1 lakh market. Read More…
Infotainment genre has become the top gainer in week 40 of Chrome Data Analytics and Media data. The genre grew by 0.48 per cent. In this genre, History TV18 channel gained the highest OTS with 85.2 per cent in all India 1 lakh market. Read More…