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63% of the respondents prefer watching movies with their friends than family,says study by Chrome Data Analytics and Media

Indian cinema itself is considered to be one of the oldest cinema industries in the world. It is also one of the highest producers of movies in the world. It goes beyond Bollywood and has been entertaining viewers for many years now, across all walks of life.Forecasted to reach 3,000 screens by 2019, movie theatres hold a lot of traction, attracting movie lovers, in spite of growing online video streaming sites like Netflix and Amazon Prime.... http://www.indiantelevision.com/television/tv-channels/viewership/63-of-the-respondents-prefer-watching-movies-with-their-friends-than-family-says-study-by-chrome-data-analytics

10 secs is the maximum ad duration preferred by viewers online- Chrome Data

Smartphones and other digital devices have started a new trend of television/video consumption in India by transforming it into a personal media device. Facilitated by on-the-go accessibility and greater control over their viewing experience, digital-savvy audiences in the country are increasingly inclining towards online content platforms over the traditional appointment-based viewing of the cable TV format. With the greater control over the viewing with viewers, advertisers have grown more cautious with the ad spend in the online spend. While technology has liberated consumers from the shackles of advertisements to a limited extent, advertisers are leaving no stone unturned to ensure ROI on the budget spent on advertisements.

10 SECS IS THE MAXIMUM AD DURATION PREFERRED BY VIEWERS ONLINE- SAYS STUDY BY CHROME DM

Smartphones and different digital units have began a new pattern of tv/video consumption in India by remodeling it into a private media machine. Facilitated by on-the-go accessibility and larger management over their viewing expertise, digital-savvy audiences within the nation are more and more inclining in direction of on-line content material platforms over the normal appointment-based viewing of the cable TV format. With the larger management over the viewing with viewers, advertisers have grown extra cautious with the advert spend within the on-line spend.

Viewers can tolerate 10 seconds of ads in online videos

Most viewers (75 per cent) can bear to watch just 10 seconds of an advertisement before starting to watch a video online. A study by Chrome Data Analytics & Media to analyse the impact of ads on online viewing behaviour finds that 36 per cent of the respondents spend 30-60 minutes a day watching online content. YouTube, Facebook and Instagram, in that order, are where most people watch videos.

METRO MALES PREFER NEWS AND MUSIC GENRE ON TV WHILE NON METRO MALES PREFER MOVIES AND SPORTS: CHROME DM STUDY

The research carried out by Chrome Data Anaytics & Media on the consumption behaviour of Male TV Audience in Metros and Non Metros.

Despite digital media’s steadily rising affect, Television in India nonetheless is considered one of India’s favourite mediums of leisure. It is a medium that has an enormous attain within the nation and has one thing to supply to everybody, no matter age, intercourse or academic background. Owing to its attain and talent to supply quite a lot of leisure packages, even at this time tv holds appreciable worth for advertisers and broadcasters.

Chrome’s newest research seeks to analyse the TV viewing habits of Indian males, aged 22 years and extra in India. The research took in account a pattern of 1,322 respondents throughout India.  The analysis weighs responses of males in metro cities in opposition to responses of their counterparts in non-metro settings. The analysis methodology concerned interviews in addition to structured survey in actual time.

Some necessary highlights of analysis research are:

  • The proportion of males watching tv remained highest within the age group of 31-40, with 31% of males in metro cities and 33% of males in non-metro cities.
  • Colors and Star Plus had been essentially the most most well-liked channels for the Metro Males for watching together with their relations, Non Metro males opted for Colors and Sony TV as their most well-liked selection of channels.

Metro Males prefer News and Music genre on TV while Non Metro Males prefer Movies and Sports: Chrome DM Study

The study conducted by Chrome Data Anaytics & Media on the consumption behaviour of Male TV Audience in Metros and Non Metros.

Despite digital media’s gradually growing influence, Television in India still is one of India’s favorite mediums of entertainment. It is a medium that has a massive reach in the country and has something to offer to everyone, regardless of age, sex or educational background. Owing to its reach and ability to offer a variety of entertainment programs, even today television holds considerable value for advertisers and broadcasters.

9XM emerging as the no.1 music channel in India

It finally happened. 9XM, the home-grown competitor to international music channels like MTV and Channel V, has emerged as the highest viewed music channel over the last six months. A relatively recent addition to our television sets – the channel is ten years old, compared to  the almost thirty years that cult channels like MTV and Channel V have been around – it has been a slow and steady growth curve for 9XM. Here’s a look at its journey to the top.

Starting in 2008, the channel targeted the youth audience from the word go. With its irreverent humour, animated ‘VJ’s, and a clear focus on playing music while other players experimented with alternative content, the channel established itself as ‘the’ go-to music channel over the years.

9XM – The Journey to the Top

It finally happened. 9XM, the home-grown competitor to international music channels like MTV and Channel V, has emerged as the highest viewed music channel over the last six months. A relatively recent addition to our television sets – the channel is ten years old, compared to  the almost thirty years that cult channels like MTV and Channel V have been around – it has been a slow and steady growth curve for 9XM. Here’s a look at its journey to the top.

Starting in 2008, the channel targeted the youth audience from the word go. With its irreverent humour, animated ‘VJ’s, and a clear focus on playing music while other players experimented with alternative content, the channel established itself as ‘the’ go-to music channel over the years.

10 Secs is the maximum ad duration preferred by viewers online- Says study by Chrome DM

Smartphones and other digital devices have started a new trend of television/video consumption in India by transforming it into a personal media device. Facilitated by on-the-go accessibility and greater control over their viewing experience, digital-savvy audiences in the country are increasingly inclining towards online content platforms over the traditional appointment-based viewing of the cable TV format. With the greater control over the viewing with viewers, advertisers have grown more cautious with the ad spend in the online spend.