News

How TV ratings are ‘fixed’

Hansa Research Private Limited, a Mumbai-based global market research company, on April 8 registered a complaint at Gwalior's Madhav Ganj police station following a leak of Broadcast Audience Research Council-related information by one of Hansa Research’s employees.

Choice of Language in Commentary influences the IPL Viewership largely: Chrome DM Study

Mumbai: Cricket commentary in India has successfully been a hit among the viewers of the country; however, there is a fair demand in the minds of consumers to watch and listen to content in the language of their Choice.

Chrome Data Analytics & Media, the largest primary research company conducted a detailed research to understand the response of public on the IPL commentary in regional languages and the commoner's preference of the language.

Choice of Language in Commentary influences the IPL Viewership largely: Chrome DM Study

Mumbai: Cricket commentary in India has successfully been a hit among the viewers of the country; however, there is a fair demand in the minds of consumers to watch and listen to content in the language of their Choice.

Chrome Data Analytics & Media, the largest primary research company conducted a detailed research to understand the response of public on the IPL commentary in regional languages and the commoner’s preference of the language.

Demand for regional commentary in tier 3 & 4 towns:Chrome DM

MUMBAI: From only speaking in English to including Hindi to now giving each region a voice in its own language, cricket commentary in India has progressed over the years. There is a fair demand from consumers to watch and listen to content in their language. Commentary in regional languages not only multiplies the excitement among the viewers but also increases the fun and entertainment quotient of the game.

IPL Commentary does affect the viewership largely: Chrome Data Study

As per the latest report carried out by Chrome Data Analytics & Mediaregarding the response of viewers on the IPL commentary in regional languages, cricket commentary in India has successfully been a hit among the viewers of the country, however, there is a fair demand in the minds of consumers to watch and listen to content in their language.