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Business news most benefited genre in Chrome DM week 25

MUMBAI: With a growth of 3.31 per cent as compared to last week (24), the business news genre marked the highest opportunity to see (OTS) among all categories in week 25 of Chrome Data Analytics & Media.

Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media. In week 22, the English movie genre had topped the list.

Social Networking Apps emerge as Most preferred genre of usage with WhatsApp topping the Category: ChromeDM study

Social Networking Apps emerge as Most preferred genre of usage with WhatsApp topping the Category: ChromeDM study

Mumbai : Chrome Data Analytics and Media – India’s largest primary research and data analytics company conducted a study across India, usage pattern of mobile app.

English Movies most benefited genre in Chrome DM week 23

MUMBAI: With a growth of 1.75 per cent as compared to last week (22), the English Movies genre marked the highest opportunity to see (OTS) among all categories in week 23 of Chrome Data Analytics & Media.  In the English Movies genre, Sony Pix gained the highest OTS with 63.9 per cent in six metros. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH.

86% respondents intend to watch FIFA WC in HD: Survey

MUMBAI: An overwhelming number of TV viewers plan to watch the FIFA World Cup 2018 in high definition (HD) on television.

Hindi news benefited most, Sports genre most affected: Chrome DM week 22

MUMBAI: With a growth of 1.24 per cent as compared to last week (21), the Hindi News genre marked the highest opportunity to see (OTS) among all categories in week 22 of Chrome Data Analytics & Media.

Most Effective Ads of IPL 2018 – study by Chrome DM

Most Effective Ads of IPL 2018 - study by Chrome DM


Mumbai : Chrome Data Analytics and Media – India’s largest primary research and data analytics company conducted a study across India, on the Most Effective Ads of IPL 2018.