White Paper

  • OTT White

    Now Streaming: OTT


    A report on OTT in India

    • OTT Penetration in India Split by Content Genre
    • Demographic Profiling of OTT Consumers
    • Factors Influencing OTT Consumption in India
    • Factors Influencing Non-Paid to
    • Paid Consumption
  • HD White

    Now Playing:HD


    HD Penetration in India

    • Split by DTH/ Digital cable operators | split by markets
    • Factors influencing Purchase decision of HD consumers
    • Demographic profiling of HD consumers split by metro/non-metro
    • Chrome DM projections for growth of HD in India
  • RES White Paper

    Rural Establishment Survey


    Get rural insights into 2,15,000 villages

    • Insights from Rural Population
    • Penetration of Awareness Mediums
    • Various Government Initiatives
    • Impact of Demonetization
  • Digital White Paper

    Digital India


    Demystifying the digital phenomenon in India

    • Digitization across diverse industries
    • From food and healthcare to banking and entertainment
    • Mapping of usage as well as individual behavioural patterns
    • How rural India responds to digitization
    • New content landscape unfolding
    • Mushrooming of digital media companies