Chrome DM to track channels, competition etc. in hotels

20 Dec, 2016 – 05:42 PM IST | By indiantelevision.com MUMBAI: Chrome Data Analytics and Media, India’s largest Primary Research and Data Analytics Company, has launched Hotel Track for Broadcasters and Distribution Service Providers to track their channel availability across premium hotels in India. Chrome Hotel Track covers 156 Five Star Hotels, as well as…

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FMCG companies slash marketing spends. Here’s why

ET Bureau | December 17, 2016, 08:24 IST Leading consumer goods firms have postponed new launches and stalled or slashed expenditure on marketing in the December quarter, following the currency note shortage in the wake of the government’s demonetisation drive. Typically, the October-December period, also the festive quarter, sees a spurt of new launches to…

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Cash crash: Consumption shrinks big time on liquidity squeeze

ET Bureau | Dec 09, 2016, 01.16 AM IST NEW DELHI/KOLKATA: Sales of consumer durables and appliances more than halved year on year in November even as the government’s demonetisation drive has severely impacted almost all consumer-facing segments from restaurants to soaps to televisions, says a study by research firm Chrome Data Analytics. Sales of…

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Brickworks and Da Vinci caught in legal feud

BestMediaInfo Bureau | Mumbai | December 8, 2016 As the legal feud between Brickworks (founded by Pankaj Krishna) and Da Vinci Media (supported by Raghav Bahl and The Quintillion Media) becomes a topic of discussion on social media, BestMediaInfo spoke to both entities to understand the matter. On December 4, 2016, Krishna uploaded a post…

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Cracking Chrome DM-Da Vinci code as legalities take over

06 Dec, 2016 – 07:49 AM IST MUMBAI: When business partners — erstwhile or otherwise— part ways acrimoniously, dirty linen gets washed in public. Almost a year after parting ways, Da Vinci Learning (DVL) TV channel, through its Indian JV partner Quintillion Media Pvt. Ltd, has served a breach of contract notice to channel’s distributor…

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Industries hit as demand falls due to cash crunch

NEW DELHI: DECEMBER 03, 2016 21:32 IST The government’s move to demonetise old Rs. 500 and Rs. 1,000 notes has taken a toll on consumer demand with nearly all industries witnessing a sharp decline in sales. According to a research by Brickworks Media, powered by Chrome Data Analytics and Media, consumers are postponing purchases, particularly…

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Chrome DM’s Rate Impact Calculator (CRIC) reveals leading Channel Revenue Insights

Posted By: tvnews4uon: December 02, 2016 New Delhi: Chrome Data Analytics and Media, India’s largest Primary Research and Data Analytics Company recently launched the Chrome Rate Impact Calculator for broadcasters and distribution service providers, to analyse the impact of TRAI’s latest recommendation at a market, network and Channel level vis-à-vis the Broadcaster’s current deals. As…

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Decoding the OTT Industry and Growth Potential of OTT Players in India

By AdAge India Bureau, Published on Dec 2, 2016, 07.29 AM IST Chrome Data Analytics and Media, a primary research and data analytics company has released a report around the rise and penetration of OTT players in India – ‘Now Streaming: OTT’. It covers key aspects of the evolution of the OTT industry, which primarily…

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Chrome DM introduces Chrome Rate Impact Calculator for broadcasters

ETBrandEquity | November 16, 2016, 14:34 Chrome Data Analytics and Media, India’s largest Primary Research and Data Analytics Company has launched the Chrome Rate Impact Calculator for broadcasters and distribution service providers, to analyse the impact of TRAI’s latest recommendation at a market, network and channel level vis-à-vis the Broadcaster’s current deals. Designed to interpret…

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Chrome DM launches Chrome Rate Impact Calculator for broadcasters

ANI | New Delhi [India] November 10, 2016 Last Updated at 22:57 IST Chrome Data Analytics and Media, India’s largest Primary Research and Data Analytics Company has launched the Chrome Rate Impact Calculator for broadcasters and distribution service providers, to analyse the impact of TRAI’s latest recommendation at a market, network and Channel level vis-a-vis…

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