Chrome DM launches rate impact calculator for broadcasters

BestMediaInfo Bureau | Mumbai | November 9, 2016 Chrome Data Analytics and Media, India’s largest primary research and data analytics company, has launched the Chrome rate impact calculator (CRIC) for broadcasters and distribution service providers. It is to analyse the impact of the Telecom Regulatory Authority of India’s (TRAI’s) latest recommendation at a market, network…

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Chrome DM Launches the Chrome Rate Impact Calculator for Broadcasters

AdAge India Bureau | AdAge | Nov 9, 2016, 07.44AM IST Chrome Data Analytics and Media, a primary research and data analytics company, has launched the Chrome Rate Impact Calculator for broadcasters and distribution service providers, to analyse the impact of TRAI’s latest recommendation at a market, network and Channel level vis-à-vis the Broadcaster’s current…

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TRAI order: Chrome has new method of analyzing impact on broadcasters

08 Nov, 2016 – 12:42 PM IST | By indiantelevision.com MUMBAI: Chrome Data Analytics and Media has launched the Chrome Rate Impact Calculator for broadcasters and distribution service providers, to analyse the impact of TRAI’s latest recommendation at the market, network and channel level vis-à-vis the broadcaster’s current deals. Designed to interpret TRAI’s recent Tariff…

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High Definition content consumption is driven by attractive offers, significant events

Posted on :September 16, 2016 Chrome Data Analytics and Media, India’s largest primary research and data analytics company, has released ‘Now Playing The report covers key aspects of the evolution of HD TV, which primarily gives broadcasters and advertisers a deeper insight into potential target markets. Not just this, the report captures nuances of an…

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INDIAN TELEVISION RELEASE: Chrome week 29 – English News tops the chart

Posted on : 20 Jul 2015  MUMBAI: English News emerged as the gainer in Chrome’s opportunity to see (OTS) analysis for eight metros. The sector registered a two per cent increase and saw Times Now as the leader with 71.2 per cent OTS in week 29. Next up, Religious channels with 1.1 per cent gain…

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INDIAN TELEVISION RELEASE: Business News channels top the chart, Week 30

Posted on : 27 Jul 2015  MUMBAI: The Business News channels genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis for the eight metros. The sector registered an increase of 2.6 per cent and saw CNBC Awaaz as the leader with 79.6 per cent OTS in week 30. Next up, English movies…

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“HD Content on the rise”: Chrome media study

afaqs!, Mumbai | In Media Publishing | August 10, 2016 With affordable HD television sets entering the market half a decade ago, it seems the industry is finally catching up and optimising content for the discerning audiences. The research and data company Chrome DM has recently carried out a study which shows that Indian television…

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HD content consumption is driven by attractive offers, significant events: Report

Posted on : 20 Jul 2015  Chrome Data Analytics and Media, a research and data analytics company, has released Now Playing: HD – a report around the rise and penetration of high definition (HD) television in the Indian broadcast industry. The report covers key aspects of the evolution of HD TV, which primarily gives broadcasters…

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