Tribune News Service
Chandigarh, March 22 2017
With cash back in people’s hands, the use of e-wallets has decreased in the first two months of the current year as compared to November and December last year, a survey on ‘Understanding the usage of e-wallets post-demonetisation’ has pointed out.
In January and February, 31.8% of the respondents used e-wallets as compared to 64.7% in November and December last year.
The survey conducted by Brickworks Media powered by Chrome Data Analytics and Media surveyed 13,611 people across eight major cities. The survey brought out that 39.8% of the respondents used wallets daily during demonetisation. The percentage fell to 9.2 in the first two months of this year. This means that the number of daily users of e-wallets has decreased by four times post-demonetisation.
“The reason is now customers don’t find attractive cashbacks on e-wallet payments. But there are few categories such as travel, food joints, online shopping websites, and petrol pumps where e-wallets are still popular,” said Pankaj Krishna, founder and CEO, Brickworks Media.