Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Cheil, Gionee, Lava, Sony, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.
“To become the most respected media audit & intelligence company in India & Globally, creating substantial shareholder value through continuous improvement driven by the integrity, teamwork & innovative approach of its people.”
We have been leveraged, successfully, in the past in comprehensive planning and strategy exercises, and have also set up a TV distribution monitoring system, which is critical in evaluating the performance of Television channels in India.