Religious genre is the top gainer for week 01, 2021 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 1.1 per cent. In this category, Sanskar has gained the highest OTS with 98.2 per cent. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, and DTH. Read More…

“Opportunity To See” or OTS is a measure in advertising media which denotes number of times the viewer is most likely to see the brand (In the below table brands denote TV Channels). Read More…

Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.6 per cent. In this category, Sanskar has gained the highest OTS with 98.3 per cent. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, and DTH. Read More…

Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.16 per cent. In this category, DD Sports has gained the highest OTS with 97 per cent in All India 1 lakh + market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH. Read More…

English GEC is the top gainer for week 49, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 2.34 per cent. Read More…

All the different genres of television channels have seen marginal growth in the week 47, 2020 of Chrome Data Analytics and Media data. Religious genre is the top gainer with a marginal growth of 0.19 per cent. In this genre, Sanskar has gained the highest OTS with 98.2 in the HSM excl < 1 market. Read More…

Youth genre is the top gainer for week 45, 2020 of Chrome Data Analytics and Media data, with marginal growth. The genre has grown by 0.48 per cent. Read More…

Hindi news genre is the top gainer for week 43, 2020 of Chrome Data Analytics and Media data, with a marginal growth. The genre has grown by 0.49 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH. Read More…

Youth genre is the top gainer for week 42, 2020 of Chrome Data Analytics and Media data, with a strong growth of 4.01 per cent. In this genre, MTV has gained the highest OTS with 89.6 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH. Read More…

Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth. The genre has grown by 0.30 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. Read More…