Cable homes in urban markets dropped by 13.1 percent from 82.3 mn in June’2020 to 71.5 mn: Chrome DM

Chrome DM releases the findings of its Subscribers Establishment Survey April 2021 report, based on a Pan India telephonic survey conducted across 19.6 lakh homes in the country. As per the latest report, TV homes in the country have seen a jump of 3.2 % from 202.2 to 208.7 Million homes, whereas Cable& Satellite homes have declined by 9.1%. Read More…

ALTBalaji leads the Chrome weekly top OTT charts amongst pureplay SVOD platforms

Chrome OTT has put out a weekly survey on Indian originals across OTT platforms. The Chrome panel represents 574 million internet users in India that watch shows/web series/movies and is calculated on the basis of a minimum of 10 mins viewing across 24 hours. The results look amazing for India’s favorite OTT platform, ALTBalaji, which is ranked the highest across subscription-based OTT platforms. Read More…

COTT Week 6: MX Player topped the OTT platforms with 27.43 Million unique viewership

In the 6th week of COTT MX Player was the top platform with 27.43 Million unique viewers translating to a reach of 4.78%. In the last week, the Mx player was in the 3rd position with only 2,35% and now it has jumped up to 1st place. The 2nd place is taken by Disney+ Hotstar with 3.49% whereas the 3rd place is taken by Voot with 3.31% followed by Sony Liv with 2.38% and Zee5 with 1.49%. Read More…

Criminal justice: Behind Closed Doors became the top show with 81.56 million unique viewership: COTT Week 2

COTT shared its report on week 2 of 2021, where Disney+ Hotstar was the top platform with 21.20 Million unique viewers translating to a reach of 3.69%. The 2nd place was taken by VOOT with 3.44%, in the last report voot was back in 4th place but now it has come up to 2nd place. The 3rd place is taken by MX Player with 3.5% followed by Sony Liv with 2.98% and Zee5 with 2.79%. Read More…

COTT week 52: Disney+ Hotstar was the top platform with 27.70 Million unique viewership

In the 52nd week of COTT Disney+ Hotstar was the top platform with 27.70 Million unique viewers translating to a reach of 4.83%. From the last three weeks MX player was on the top of the OTT platform but this week Disney+Hotstar has changed the scenario and have Topped with 27.70 million viewership. Mx player came down to the 2nd place with 4.17% of reach. The 3rd place was taken by ZEE5 with 3.9% followed by VOOT with 3.21% and Sony Liv with 2.35%. Read More…

A look at the availability of English News Brands at India Urban (OTS)

Mumbai: The below analysis is done basis OTS data sourced from Chrome DM over the last 4 years (2016-2020). As of September 2017, Chrome DM has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 3300+ towns. With a presence in over 5,97,000 villages, Chrome DM also has an unprecedented reach into Rural India. Read More…

COTT week 51: Criminal justice was the top show with 69.55 Million unique viewers

In the 51st week of COTT MX Player continues to be the top platform with 26.40 Million unique viewers translating to a reach of 4.61%. In the last recent weeks, MX Player has maintained its position in the first place.MX player is streaming a few amazing series like Aasharam, High, Patipatniaurvo, and many more. The second place is taken by Disney + Hotstar with 3.74% on the last week Disney + Hotstar was in 5th place but now it has raised the bar and came up to the 2nd place. The 3rd place is taken by VOOT with 3.65% followed by ZEE5 with 3.54% and the sony live app with 3.36%. Read More…