10 K is a method of survey which uses a set of 10000 respondents within the target group defined by the client to capture the responses in fast turnaround period of 4-5 working days. This is done using tech-driven data collection techniques. Pre-configured smart and customizable dashboard is utilized to display real time data. Using objective based questions, the data is collected in as little time as possible, relaying the general trend within India for a particular set of queries.
1) To gather 10,000 respondents’ worth of objective data in as little time as possible (4-5 Working days)
2) Notwithstanding respondent size, a base of 4-5 objective questions will have tangible answers
3) Suggest demography to target and/or provide actionable moving forward
4) Collect data for establishing base and the initial health of the client’s perception among consumers