Sports genre has become the top gainer in week 12, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.49 per cent. In this genre, DD Sports channel gained the highest OTS with 98.6 per cent in all India 1 lakh+ market. Read More…
Chrome DM is set to fill a glaring industry need-gap of credible currency for the measurement of usership metrics of the various OTT platforms that have seen a major upswing in sheer number of users, and their time spent on, and engagement with the networks. Read More…
“The government has already sent out a circular towards invoking the force majeure clause – I think clients, agencies, vendors and partners will all have to co-operate with each other to steer through the further recession” – Pankaj Krishna, Chrome DM. Read More…
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 10 against week 9. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country. Read More…
English news has become the top gainer in week 11, 2020 of Chrome Data Analytics and Media data. The genre grew by 1.25 per cent. In this genre, Lok Sabha TV channel gained the highest OTS with 99.8 per cent in six metro market. Read More…
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 9 against week 8. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country. Read More…
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 8 against week 7. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country. Read More…
MUMBAI: Sports has become the top gainer in week 8 2020 of Chrome Data Analytics and Media data. The genre grew by 0.35 per cent. In this genre, DD Sports channel gained the highest OTS with 98.5 per cent in all India 1 lakh+ market. Read More…
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 7 against week 6. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country. Read More…
Music has become the top gainer in week 07, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.85 per cent. In this genre, MTV Beats channel gained the highest OTS with 93.2 per cent in HSM excluding <1 lakh market. Read More…