Chrome DM's latest opportunity to see (OTS) report presents comprehensive channel availability data for Week 44’24 (Oct 26^th – Nov 1^st ’24), highlighting the Opportunity to See (OTS) metrics across Hindi and English news channels.

Chrome DM's latest opportunity to see report presents comprehensive channel availability data for Week 43 (Oct 19^th – 25^th’24), highlighting the Opportunity to See (OTS) metrics across Hindi and English news channels.

As the world shifts towards digital-first entertainment experiences, a new technology is emerging on the Indian streaming scene: FAST (Free Ad-Supported Streaming) Channels. Offering viewers access to content at no cost, funded through advertisements, FAST channels are quickly becoming a dominant force in India’s rapidly growing Connected TV (CTV) landscape, which now includes 80.2 million CTV households. With an impressive growth trajectory of over 34% since 2023, FAST channels are revolutionizing how Indian audiences consume news, entertainment, and more.

BrandPulse Global, the consumer research company, unveiled research on the influence of localized branding on consumer loyalty. The company’s latest study reveals that tailoring branding efforts to reflect region-specific consumer preferences can significantly enhance brand loyalty and drive customer engagement.

BrandPulse Global, a leader in consumer research, has released a new study highlighting the powerful impact of localized branding on consumer loyalty. The research reveals that brands tailoring their messaging and strategies to reflect regional preferences can achieve a 30 percent increase in customer retention and a 25 percent higher brand recall compared to generalized approaches.

India’s economy has long thrived on its unique “sachet model,” a system where consumer goods, particularly in the FMCG (Fast-Moving Consumer Goods) sector, are sold in small, affordable packs. The Indian FMCG sector is valued at over $230 billion as of 2023, and sachet-based sales contribute significantly to this figure. BrandPulse Global, a leading consumer research firm, has highlighted how this model, offering products in ₹2, ₹5, and ₹10 sachets, continues to be a cornerstone of India’s retail landscape. In fact, sachet sales account for nearly 70% of shampoo sales in India and contribute significantly to categories like detergents, confectionery, and skincare products.

India’s economy has long thrived on its unique “sachet model,” a system where consumer goods, particularly in the FMCG (Fast-Moving Consumer Goods) sector, are sold in small, affordable packs.

The retail landscape in India is evolving at an unprecedented pace, driven by shifting consumer preferences, technological advancements, and the rapid expansion of digital platforms. In this dynamic environment, brands need more than just intuition to thrive—they need insights grounded in data. Consumer research has become an indispensable tool for brands looking to navigate these changes and better understand their audience.

The much-anticipated launch of the Apple iPhone 16 has taken a bold step into the future of retail, with its availability on popular Quick Commerce (Q-Com) platforms like Blinkit, Big Basket, and Zepto, etc.

In week thirty-seven of 2024 (COTT Week: September 7th – 13th), Disney+ Hotstar led the streaming landscape with 21.22 million unique viewers and achieved a reach of 4.21%, according to Chrome DM’s Chrome OTT report.