The retail landscape in India is evolving at an unprecedented pace, driven by shifting consumer preferences, technological advancements, and the rapid expansion of digital platforms. In this dynamic environment, brands need more than just intuition to thrive—they need insights grounded in data. Consumer research has become an indispensable tool for brands looking to navigate these changes and better understand their audience.



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In a milestone event, Brandpulse Global, the new vertical of Chrome DM headed by Riya Maity, came together for its latest international conference held in Kuala Lumpur, Malaysia this September 2024. The offsite event brought together all managers and above for a dynamic and productive gathering that set the stage for the brand’s future success.



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Chrome Digital Track's week 35 report reveals Aaj Tak Live, ABP News Live & Republic Bharat Live as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.



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Chrome Digital Track's week 34 report reveals Aaj Tak Live & ABP News Live as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.



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