Chrome OTT (COTT), released its comprehensive annual report on the Indian streaming landscape, revealing YouTube‘s commanding position with a 37.7% revenue share of the ₹37,940.4 crore market.
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Chrome OTT (COTT), released its comprehensive annual report on the Indian streaming landscape, revealing YouTube’s commanding position with a 37.7% revenue share of the ₹37,940.4 crore market.
YouTube has firmly established its supremacy in India’s OTT landscape, claiming a massive 37.7 percent share of the Rs.37,940.4 crore streaming market in the financial year 2024-25. The findings were revealed in the latest annual report by Chrome OTT (COTT), offering a sweeping view of the shifting dynamics in India’s booming digital entertainment sector.
YouTube has firmly established its supremacy in India’s OTT landscape, claiming a massive 37.7 percent share of the Rs.37,940.4 crore streaming market in the financial year 2024-25. The findings were revealed in the latest annual report by Chrome OTT (COTT), offering a sweeping view of the shifting dynamics in India’s booming digital entertainment sector.
In a significant development for the FAST (Free Ad-Supported Streaming Television) ecosystem in India, ABP News has emerged as the most-watched Hindi news channel on Connected TV, in terms of unique viewers.
According to the latest findings from Chrome Digital Track, ABP News has emerged as the frontrunner in Unique Viewers among Hindi News FAST (Free Ad-Supported Streaming Television) channels on Connected TV (CTV) in India. Meanwhile, Republic Bharat has taken the top position in conversion rate, highlighting robust viewer engagement despite a lower Opportunity to See (OTS).
In FY 2024-25, YouTube solidified its position as the undisputed leader in India's OTT landscape, driving a significant portion of the sector's growth. With a staggering ₹14,300 crore in revenue, YouTube accounted for 37.7% of the total digital media revenue.