YouTube has firmly established its supremacy in India’s OTT landscape, claiming a massive 37.7 percent share of the Rs.37,940.4 crore streaming market in the financial year 2024-25. The findings were revealed in the latest annual report by Chrome OTT (COTT), offering a sweeping view of the shifting dynamics in India’s booming digital entertainment sector.
Read More…COTT: YouTube dominates Indian OTT mkt with nearly 38% revenue share
YouTube has firmly established its supremacy in India’s OTT landscape, claiming a massive 37.7 percent share of the Rs.37,940.4 crore streaming market in the financial year 2024-25. The findings were revealed in the latest annual report by Chrome OTT (COTT), offering a sweeping view of the shifting dynamics in India’s booming digital entertainment sector.
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