As environmental awareness continues to grow, today’s consumers are increasingly making decisions based on the sustainability of the products they buy and the brands they support. The demand for eco-friendly practices and sustainable products is shaping the future of retail, with brands now under pressure to meet these expectations. BrandPulse Global, the consumer research and brand audits company, is at the forefront of helping companies bridge the gap between their sustainability goals and consumer preferences.

As environmental awareness rises, modern consumers increasingly choose brands that align with their values. BrandPulse Global, a leader in consumer research and brand audits, is paving the way for brands to meet these growing demands for sustainable practices in the retail sector.

As environmental awareness continues to grow, today’s consumers are increasingly making decisions based on the sustainability of the products they buy and the brands they support. The demand for eco-friendly practices and sustainable products is shaping the future of retail, with brands now under pressure to meet these expectations. BrandPulse Global, a consumer research and brand audit, is at the forefront of helping companies bridge the gap between their sustainability goals and consumer preferences.

In week forty-four of 2024 (October 26–November 1, 2024), JioCinema led the streaming landscape, attracting 32.78 million unique viewers, according to Chrome DM’s OTT report.

Chrome DM's latest opportunity to see (OTS) report presents comprehensive channel availability data for Week 44’24 (Oct 26^th – Nov 1^st ’24), highlighting the Opportunity to See (OTS) metrics across Hindi and English news channels.

Chrome DM's latest opportunity to see report presents comprehensive channel availability data for Week 43 (Oct 19^th – 25^th’24), highlighting the Opportunity to See (OTS) metrics across Hindi and English news channels.

As the world shifts towards digital-first entertainment experiences, a new technology is emerging on the Indian streaming scene: FAST (Free Ad-Supported Streaming) Channels. Offering viewers access to content at no cost, funded through advertisements, FAST channels are quickly becoming a dominant force in India’s rapidly growing Connected TV (CTV) landscape, which now includes 80.2 million CTV households. With an impressive growth trajectory of over 34% since 2023, FAST channels are revolutionizing how Indian audiences consume news, entertainment, and more.

BrandPulse Global, the consumer research company, unveiled research on the influence of localized branding on consumer loyalty. The company’s latest study reveals that tailoring branding efforts to reflect region-specific consumer preferences can significantly enhance brand loyalty and drive customer engagement.

BrandPulse Global, a leader in consumer research, has released a new study highlighting the powerful impact of localized branding on consumer loyalty. The research reveals that brands tailoring their messaging and strategies to reflect regional preferences can achieve a 30 percent increase in customer retention and a 25 percent higher brand recall compared to generalized approaches.

India’s economy has long thrived on its unique “sachet model,” a system where consumer goods, particularly in the FMCG (Fast-Moving Consumer Goods) sector, are sold in small, affordable packs. The Indian FMCG sector is valued at over $230 billion as of 2023, and sachet-based sales contribute significantly to this figure. BrandPulse Global, a leading consumer research firm, has highlighted how this model, offering products in ₹2, ₹5, and ₹10 sachets, continues to be a cornerstone of India’s retail landscape. In fact, sachet sales account for nearly 70% of shampoo sales in India and contribute significantly to categories like detergents, confectionery, and skincare products.