Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 14 against week 13. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 13 against week 12. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 12 against week 11. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Sports genre has become the top gainer in week 12, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.49 per cent. In this genre, DD Sports channel gained the highest OTS with 98.6 per cent in all India 1 lakh+ market.
Chrome DM is set to fill a glaring industry need-gap of credible currency for the measurement of usership metrics of the various OTT platforms that have seen a major upswing in sheer number of users, and their time spent on, and engagement with the networks.
Music has become the top gainer in week 07, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.85 per cent. In this genre, MTV Beats channel gained the highest OTS with 93.2 per cent in HSM excluding <1 lakh market.
“The government has already sent out a circular towards invoking the force majeure clause – I think clients, agencies, vendors and partners will all have to co-operate with each other to steer through the further recession” – Pankaj Krishna, Chrome DM.
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 10 against week 9. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
English news has become the top gainer in week 11, 2020 of Chrome Data Analytics and Media data. The genre grew by 1.25 per cent. In this genre, Lok Sabha TV channel gained the highest OTS with 99.8 per cent in six metro market.
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 9 against week 8. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.