Media and entertainment landscape is evolving constantly with a visible shift towards digital platforms becoming a well-known reality.
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Media and entertainment landscape is evolving constantly with a visible shift towards digital platforms becoming a well-known reality.
As per a recent COTT report, the digital media revenue reached Rs 63,200 crore in fiscal year 2023-24, with OTT video platforms accounting for Rs 31,800 crore.
According to the data from Chrome Digital Track, captured in Week 19, 2024 (4th - 10th May’24) from (8 AM – 10 PM) Aaj Tak News Live had 35.75 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live & India TV Live with 32.13 Mn and 30.49 Mn total unique viewers respectively.
At the e4m Connected TV Conference held in Mumbai on May 9, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) shed light on India's burgeoning Connected TV (CTV) market and shared valuable insights. He showcased a presentation about 'Scaling Data-Driven CTV' including many interesting data points.