Most of the Hindi general entertainment SD channels such as &TV, Colors, Star Plus, among others are currently priced at Rs 12 per month in terms of a-la-carte rates.

English GEC genre has become the top gainer in week 52 of Chrome Data Analytics and Media data. The genre grew by 3.37 per cent. In this genre, Comedy Central channel gained the highest OTS with 44.6 per cent in 6 metros market.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 50 against week 49. The report categorizes the performance of brands under three broad categories namely, Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

With a growth of 2.08 per cent, the sports genre marked the highest opportunity to see (OTS) among all categories in week 51 of Chrome Data Analytics & Media. In the sports genre, DD Sports gained the highest OTS with 93.6 per cent in All India 1 Lakh+ market.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 49 against week 48. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.

English GEC genre has become the top gainer in week 50 of Chrome Data Analytics and Media data. The genre grew by 16.20 per cent. In this genre, Comedy Central channel gained the highest OTS with 42.5 per cent in 6 metros market.

Music genre has become the top gainer in week 49 of Chrome Data Analytics and Media data. The genre grew by 1.86 per cent. In this genre, 9XM channel gained the highest OTS with 92.7 per cent in HSM excluding <1 lakh market. 

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 48 against week 47. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.

English movies genre has become the top gainer in week 48 of Chrome Data Analytics and Media data. The genre grew by 0.69 per cent. In this genre, Warner Brothers channel gained the highest OTS with 46.2 per cent in 6 metro market.