Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 41 against week 40. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
English movie genre has become the top gainer in week 42 of Chrome Data Analytics and Media data. The genre grew by 2.40 per cent. In this genre, Warner Brothers channel gained the highest OTS with 47.2 per cent in 6 metros market.
MUMBAI: Youth genre has emerged as the top gainer in week 43 of Chrome Data Analytics and Media data. The genre grew by 1.95 per cent. In this genre, MTV gained the highest OTS with 85.4 per cent in Hsm Excl<1 market.
Music genre has become the top gainer in week 41 of Chrome Data Analytics and Media data. The genre grew by 1.01 per cent. In this genre, 9XM channel gained the highest OTS with 97.3 per cent in HSM excluding <1 lakh market.
Infotainment genre has become the top gainer in week 40 of Chrome Data Analytics and Media data. The genre grew by 0.48 per cent. In this genre, History TV18 channel gained the highest OTS with 85.2 per cent in all India 1 lakh market.
Religious genre has become the top gainer in week 38 of Chrome Data Analytics and Media data. The genre grew by 2.97 per cent. In this genre, Aastha channel gained the highest OTS with 97.8 per cent in the religious genre – HSM…
In week 37 of Chrome Data Analytics and Media data English news genre was the only top gainer. The genre grew by 0.57 per cent. In this genre, Republic TV channel gained the highest OTS with 98.8 per cent in 6 metros markets.
MUMBAI: English GEC has become the top gainer in week 36 of Chrome Data Analytics and Media data. The genre grew by 8.93 per cent. In this genre, Comedy Central channel gained the highest OTS with 42.9 per cent in 6 metros markets.
MUMBAI: Religious genre became the top gainer in week 33 of Chrome Data Analytics and Media data. The genre grew by 1.25 per cent. In this genre, Sankar channel gained the highest OTS with 96.8 per cent in HSM excluding less than 1 lakh markets.
Youth genre became the top gainer in week 34 of Chrome Data Analytics and Media data. The genre grew by 0.59 per cent. In this genre, MTV channel gained the highest OTS with 86.3 per cent in HSM excluding less than 1 lakh markets.