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Big Data & Beyond

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Big Data & Beyond

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Big Data & Beyond

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Big Data & Beyond

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PRODUCTS / SERVICES

TRADITIONAL MEDIA

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Ratings Plus

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Chrome Plus Language Feed

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Piracy Track

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Live Monitoring

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DFR

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Interconnexion

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SES

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Break Strategy

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DPi

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DRR

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Track 2.0

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Chrome Live

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Dual LCN Report

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Landing Page Report

BRAND AUDITS

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Retail Track

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Cine Track

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Mystery Shopper Program

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OOH Track

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10K

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Brand Track

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FGD & Surveys

NEW MEDIA

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Digital Marketing

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COTT for Business

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Talkies

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Chrome Digital Track

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COTT

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OUR CLIENTS

ABOUT US

Chrome DM is a technology-driven market research firm with a pan-India on-ground presence. As of June 2024, the organization has a network of over 650 feet on the street, 450 tele-executives, and 3.6 lakh respondents speaking more than 22 languages to gather data from 5,817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, the Government of Rajasthan, BJP, the Employee Provident Fund Organization, Star India, the Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, and Soulflower, among other reputed organizations, by providing them research and advisory services.
*This includes on-roll employees, contractual staff, and third-party outsourcing. The above infrastructure is shared with the broadcasting & media services along with the brand audits division of Chrome Data Analytics & Media Pvt. Ltd., as of June 2024.

FACTSHEET

LEADERSHIP

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Pankaj Krishna

Founder & CEO

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Pankaj Krishna – Founder & CEO
With more than 20 years of experience in the media industry, Pankaj Krishna, an industry veteran, has held various roles. He completed his O levels from the University of London and finished an Executive Education Program from Harvard Business School. Although he began his entrepreneurial journey in 2008,Pankaj learned the intricacies of the media industry by working with some of the top brands in the business such as India Today, National Geographic, and Star India. He later became the Business Head of UTV India.
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Sreehari Parameshwaran

Associate Vice President

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Sreehari Parameshwaran –Associate Vice President
With over 30 years of experience, Sreehari is currently the National Head for the Broadcast & Media Solutions vertical at Chrome DM. He has worked with Ogilvy, Group M and Havas Media, where he served as a Media Planner and Media Buyer for various prestigious clients such as Hindustan Unilever, Godfrey Philips, Reckitt Benckiser, Nike, IBM, Bosch, among others. Sreehari is a hard-core client servicing professional who is meticulous and detail-oriented. He enjoys exploring innovative ideas through unconventional approaches. In his free time, Sreehari is an avid reader of philosophy, a music lover, and a traveler (Musafir).
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Riya Maity

Business Head

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Riya Maity – Business Head
Riya currently serves as the Head of the Consumer Research vertical at Chrome DM, managing accounts in India and other global locations. With over nine years of experience in the broadcasting industry, Riya has played a crucial role in the success of broadcasting & Media division. Prior to joining ,briefly worked with Saatchi & Saatchi as part of the client servicing team. In this role, she managed renowned brands such as British High Commission, Kenstar, Electrolux, Monte Carlo, Magic Moments and ONGC. Since joining Chrome DM in 2013, Riya has held various positions including AVP, and her current role as Business Head for the Consumer Research vertical. As Business Head, Broadcast & Media Solutions, Riya managed over 450 channels and new accounts while delivering exceptional growth. She also oversaw business development with major global clients, leading more data and technology projects and driving revenue growth for the vertical. Outside of work, Riya has a passion for travelling, literature, music and media.
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Vikram Gerald

Associate Vice President

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Vikram Gerald – Associate Vice President
With more than 28 years of experience, Vikram currently leads the Digital Marketing Division, where he manages a team of digital marketing professionals, graphics designers, social media managers and SEO experts. Prior to this role, he oversaw the Network Operations Center at Chrome DM , which included overseeing 650+ feet on street, 450+ call center employees. Throughout his career, Vikram has worked across multiple domains, including IT/ ITES, operations, business development and pre-sales. He is a certified Microsoft/ ITIL professional and has managed teams of onsite/ offsite IT engineers, sales professionals, feet on street, tele-executives executives, team leaders, managers, MIS professionals, and remote infrastructure management professionals. Vikram has also played a crucial role in designing, implementing and managing IT setups across various industry verticals such as media, retail, IT, manufacturing, research, MSPs, PSUs, and more. Outside of work, he enjoys travelling and listening to music.

CERTIFICATIONS

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Certified By Bureau Veritas

A Certified Team Of Analysts With Deep Specializations

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Processes Audited By E&Y

3rd Party Audited Data Collection Processes

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Empanelled With NFDC

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ISO 9001:2015 Certified company for
Quality Management System

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Full Corporate Member

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Empanelled With GroupM

NEWS

Chrome DM Week 43: Hindi & English news channels lead in OTS metrics

Chrome DM's latest opportunity to see report presents comprehensive channel availability data f[...]

FAST channels transform India's TV landscape as CTV adoption soars

As the world shifts towards digital-first entertainment experiences, a new technology is emergi[...]

Localized branding boosts consumer loyalty: BrandPulse Global research

BrandPulse Global, a leader in consumer research, has released a new study highlighting the pow[...]

BrandPulse Global: Localized branding boosts customer retention by 30% and brand recall by 25%

BrandPulse Global, the consumer research company, unveiled research on the influence of localiz[...]

https://www.instagram.com/p/DBTJNMxJREJ/

Chrome DM, continued its 16 years celebrations at The Delhi Golf Club. The celebration was host[...]

Chrome DM Week 43: Hindi & English news channels lead in OTS metrics

Chrome DM's latest opportunity to see report presents comprehensive channel availability data f[...]

FAST channels transform India's TV landscape as CTV adoption soars

As the world shifts towards digital-first entertainment experiences, a new technology is emergi[...]

Localized branding boosts consumer loyalty: BrandPulse Global research

BrandPulse Global, a leader in consumer research, has released a new study highlighting the pow[...]

BrandPulse Global: Localized branding boosts customer retention by 30% and brand recall by 25%

BrandPulse Global, the consumer research company, unveiled research on the influence of localiz[...]

https://www.instagram.com/p/DBTJNMxJREJ/

Chrome DM, continued its 16 years celebrations at The Delhi Golf Club. The celebration was host[...]
View All

TESTIMONIALS

“Thanks for all the help during the World Cup “

Nirmal Dayani

Head- Marketing ESPN Software India – 2011

“Really appreciate the promptness”

Ashok Gupta

Director HDIL. – 2015

“We are finally able to get useable data that enables us to solve problems instantly“

Krishnan Kutty

Vice President Distribution Strategy, Star India. – 2008

“The data is extremely helpful. Chrome is outstanding in terms of data and delivery timelines”

Sushma Jhaveri

Madison Communications. – 2013

“The quantum of revenue contribution marketers are getting from this part of the country, there is definitely a story to take it forward. I am really looking forward to Chrome NE data”

Satyajit Sen

CEO,ZenithOptimedia. – 2014

“Thanks a ton Appreciate the prompt reverts”

Vivek Srivastava

Central Commercials at Colors – 2013

“Thanks for the details. Really appreciate the prompt response”

Chaitali Karia

Senior Vice President Network18. – 2016

“I’d like to say that the service levels have been more than satisfactory. The team has been delivering well on our expectations. Even the internal stakeholders are satisfied. So, all I’d say is ‘Thank you’ and keep up the good work”

Rupin Nanani

Manager Research BBC. – 2012

“Discovery has always been well distributed, but we didn’t know where our channel was going on and off. However with Chrome we can now sit in our office and in one glance tell what is happening across markets. Chrome has also helped us refine our language offering. We have been able to do new launches in important markets based on earlier performance of our channels and Chrome has been instrumental in this.”

Rahul Johri

SVP & GM — South Asia,Discovery Networks, APAC – 2011