The OTT platform in India is growing in a full speed. On the 43 week of OTT platform Mirzapur Season 2 topped on the most watched series on Amazon prime with a huge viewership of 119.84 Million

Chrome News Track is yet another exclusive from Chrome Data Analytics and Media which conducts a study on News Content aired across India by choosing the “Most Aired, Most Watched and Most Discussed News of the week“.

Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth. The genre has grown by 0.30 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market.

Hindi news genre has become the top gainer in week 40, 2020 of Chrome Data Analytics and Media data, albeit with marginal growth. The genre has grown by 0.63 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

English Movies genre has become the top gainer in week 39, 2020 of Chrome Data Analytics and Media data with a steep surge. The genre has grown by 5.21 per cent. In this genre, Romedy Now has gained the highest OTS with 51.8 in the six metros. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM.

After seeing a noticeable spike in week 37, the television genres have witnessed slight growth in week 38. English GEC genre has become the top gainer in week 38, 2020 of Chrome Data Analytics and Media data. The genre has grown by 0.71 per cent.

After seeing a marginal growth in week 36, various genres in the broadcasting segment have witnessed noticeable growth in week 37. English movie genre has become the top gainer in week 37, 2020 of Chrome Data Analytics and Media data. The genre has grown by 2.57 per cent.

Religious genre has become the top gainer in week 36, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.81 per cent. In this genre, Sanskar has gained the highest OTS with 98.2 per cent in HSM excl <1L market.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 35 against week 34. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 34 against week 33. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.