Youth genre has grown by 5.61 per cent in week 23 of Chrome Data Analytics and Media data. In this genre, MTV channel gained the highest OTS with 86.9 per cent in HSM excluding less than 1 lakh markets. 

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 22 against week 21. The report divides the performance ofbrands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.

Chrome News Track, an exclusive from Chrome Data Analytics and Media, has been conducting study on News Content aired across India by choosing the ‘Most Aired, Most Watched and Most Discussed News of the week’.

Youth genre has grown by 25.65 per cent in week 23 of Chrome Data Analytics and Media. In this genre, MTV gained the highest OTS with 83.8 per cent in HSM excluding less than 1 Lakh markets

Infotainment genre has grown by 0.54 per cent in week 22 of Chrome Data Analytics and Media. In this genre, History TV18 channel gained the highest OTS with 77.9 per cent in all India 1 Lakh+ markets.

Chrome News Track, from Chrome Data Analytics and Media, which has been conducting study on News Content aired across India, has revealed that – not surprisingly – news about the “2019 Lok Sabha Election Results” was the “Most Aired, Most Watched and Most Discussed News” of Week 22.

Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 21 against week 20. The report divides the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.

Business news has grown by 16 per cent in week 21 of Chrome Data Analytics and Media. In this genre, BTVI channel gained the highest OTS with 73.7 per cent in 6 metro market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

Mumbai: Chrome Data Analytics and Media’s Optimal+ data released by India’s largest primary research and data Analytics Company conducted a study on Top Ads of involving 34000 panel homes across the country for week 19.

Kids genre has grown 3.83 per cent in week 20 of Chrome Data Analytics and Media. In this genre, Nickelodeon Junior gained the highest OTS with 77.5 per cent in All India 1 Lakh+ market…