In an age where online shopping continues to grow, physical retail stores are finding new ways to remain relevant by evolving into more than just places to buy products—they are becoming destinations where consumers can engage with brands on a deeper, more emotional level.

Chrome OTT (COTT), has released the latest data on OTT content consumption in India. The data highlights audience engagement across the platforms – Netflix and Amazon Prime Video from 8-15 November 2024.

Chrome OTT (COTT), has released the latest data on OTT content consumption in India. The data highlights audience engagement across the platforms – Netflix and Amazon Prime Video during the period 8th to 15th November 2024.

Chrome OTT (COTT) has released comprehensive data on Indian OTT consumption trends for the period November 8–15, 2024, highlighting significant audience engagement with Netflix’s ‘The Buckingham Murders’ and Amazon Prime Video’s ‘Citadel: Honey Bunny’.

In week forty-five of 2024 (COTT Week: November 2nd – 8th), Netflix led the streaming landscape with 35.55 million unique viewers and achieved a reach of 23.08%, according to Chrome DM’s Chrome OTT report.

As environmental awareness continues to grow, today’s consumers are increasingly making decisions based on the sustainability of the products they buy and the brands they support. The demand for eco-friendly practices and sustainable products is shaping the future of retail, with brands now under pressure to meet these expectations. BrandPulse Global, the consumer research and brand audits company, is at the forefront of helping companies bridge the gap between their sustainability goals and consumer preferences.

As environmental awareness rises, modern consumers increasingly choose brands that align with their values. BrandPulse Global, a leader in consumer research and brand audits, is paving the way for brands to meet these growing demands for sustainable practices in the retail sector.

As environmental awareness continues to grow, today’s consumers are increasingly making decisions based on the sustainability of the products they buy and the brands they support. The demand for eco-friendly practices and sustainable products is shaping the future of retail, with brands now under pressure to meet these expectations. BrandPulse Global, a consumer research and brand audit, is at the forefront of helping companies bridge the gap between their sustainability goals and consumer preferences.

In week forty-four of 2024 (October 26–November 1, 2024), JioCinema led the streaming landscape, attracting 32.78 million unique viewers, according to Chrome DM’s OTT report.

Chrome DM's latest opportunity to see (OTS) report presents comprehensive channel availability data for Week 44’24 (Oct 26^th – Nov 1^st ’24), highlighting the Opportunity to See (OTS) metrics across Hindi and English news channels.