With 114.86 million unique viewers, translating to a reach of 22.79%, Disney+ Hotstar was the top platform in week twenty-six of 2024 (COTT Week: 22nd Jun’24–28th Jun’24), as reported by Chrome OTT.

A note on Avinash is incomplete without the mention of Atideb Sarkar, Uday Shankar and Peter Mukherjea; however, to see the connect amongst the above, you will have to read the note in its entirety as it has been personally penned down with absolutely no use of the (very in-vogue) ChatGPT or any active AI tool. 

During week 25 of 2024, ICC Men’s T20 World Cup on Disney+ Hotstar was the top title, with 88.27 million unique viewers. Notably, ICC Men’s T20 World Cup on Disney+ Hotstar also claimed the top spot among top-binged titles, with 17.65 million unique viewers.

According to the data from Chrome Digital Track, captured in Week 25, 2024 (15th – 21st May’24) from (8 AM – 10 PM) Aaj Tak News Live had 40.62 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live & India TV Live with 37.38 Mn and 36.71 Mn total unique viewers respectively.

Digital is exploding with the rise of a new class of cord-cutters. Cord-trimmers opted for skinnier packages or cheaper alternatives to their existing cable subscriptions, while cord-nevers chose to stream content over linear TV. Despite this, TV remains a default for millions of households across India. However, the younger generation is swiftly cutting the cord on their cable and satellite subscriptions, relying largely on the internet to meet their entertainment demands. Cord-cutters have quickly become the most sought-after demographics, with entertainers, publishers, and advertisers eager to reach this sizeable, large audience at scale.

With 70.86 million unique viewers, translating to a reach of 14.06%, Disney+ Hotstar was the top platform in week twenty-three of 2024 (COTT Week: 1st June ’24 – 7th June ’24), as reported by Chrome OTT.

During week 23 of 2024, ICC Men’s T20 World Cup on Disney+ Hotstar was the top title, with 31.61 million unique viewers. Notably, Panchayat Season 3 on Amazon Prime claimed the top spot among top-binged titles, with 8.43 million unique viewers.

During this week, biographical film Swantantra Veer Savarkar, streaming on ZEE5, emerged as the top movie, with 1.92 million unique viewers.

According to the data from Chrome Digital Track, captured in Week 24, 2024 (8^th – 14^th June’24) from (8 AM – 10 PM) Aaj Tak News Live had 60.29 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live with 46.11 Mn total unique viewers.

According to the data from Chrome Digital Track, captured in Week 23, 2024 (1st – 7th May’24) from (8 AM – 10 PM) Aaj Tak News Live had 127.58 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live & India TV Live with 102.09 Mn and 99.03 Mn total unique viewers respectively.

On June 4, 2024, India Today TV had the most viewers when general election results were announced.

India Today TV stream on mobiles and CTVs attracted 4,563,169 unique viewers from 6 am to 6 pm via owned and operated channels, based on Chrome Digital Track data.

According to the data from Chrome Digital Track, captured in Week 22, 2024 (25th – 31st May’24) from (8 AM – 10 PM) Aaj Tak News Live had 39.67 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live & India TV Live with 36.61 Mn and 36.10 Mn total unique viewers respectively.