In a milestone event, Brandpulse Global, the new vertical of Chrome DM headed by Riya Maity, came together for its latest international conference held in Kuala Lumpur, Malaysia this September 2024. The offsite event brought together all managers and above for a dynamic and productive gathering that set the stage for the brand’s future success.



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Chrome Digital Track's week 35 report reveals Aaj Tak Live, ABP News Live & Republic Bharat Live as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.



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Chrome Digital Track's week 34 report reveals Aaj Tak Live & ABP News Live as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.



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Chrome Digital Track's week 32 report reveals Aaj Tak Live, ABP News Live & Republic Bharat Live as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.



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Traditionally, Netflix has always focused on localising its global content. The company’s early focus on localising global content primarily appealed to a niche elite audience. The real game changer, however, was the strategic licensing of theatrical movies, which significantly expanded its audience base, said Pooja Shrivastava, head of digital initiatives at market research firm Chrome DM. This shift has greatly enhanced the positive perception and perceived value of Netflix’s content library.



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