According to the latest findings from Chrome Digital Track, ABP News has emerged as the frontrunner in Unique Viewers among Hindi News FAST (Free Ad-Supported Streaming Television) channels on Connected TV (CTV) in India. Meanwhile, Republic Bharat has taken the top position in conversion rate, highlighting robust viewer engagement despite a lower Opportunity to See (OTS).

In week 15 of 2025, JioHotstar emerged as the frontrunner in the OTT space, attracting 67.49 million unique viewers and achieving a 43.82% reach, according to the latest Chrome OTT report from Chrome DM.

In FY 2024-25, YouTube solidified its position as the undisputed leader in India's OTT landscape, driving a significant portion of the sector's growth. With a staggering ₹14,300 crore in revenue, YouTube accounted for 37.7% of the total digital media revenue.

In a country where cricket isn’t just a sport but a national obsession, the Indian Premier League (IPL) has long been a magnet for brands looking to capture attention. But in 2025, the game has shifted from the handheld screen to the living room wall.

In a marketplace where environmental awareness is no longer optional but expected, a new study by leading insights firm BrandPulse peels back the layers of consumer behavior to understand how sustainability influences purchasing decisions. Titled “Decoding Green Promises,” the study explores the gap between what consumers claim to value and how they actually behave when it comes to environmentally responsible choices.

In a world increasingly driven by environmental consciousness, sustainability has become more than just a trend—it’s a personal statement. Consumers are voicing strong environmental values and seeking brands that align with their beliefs. However, a deeper look reveals a crucial tension: are these values genuinely influencing behavior, or merely shaping perceptions?

In a world where environmental concerns dominate headlines and hashtags, sustainability has become more than just a trend—it’s a statement of identity. Today’s consumers are vocal about their values, actively seeking brands that align with their environmental and ethical beliefs. But beneath the surface lies a critical question: Are these values genuinely shaping behavior—or just shaping perception?

Unlike dedicated followers of specific programs or anchors, viewers are more likely to tune in for real-time updates and trending events, according to the latest report from BrandPulse. The research on landing page engagement by the research firm, offered key insights into how viewers interact with news platforms, their consumption habits, and the factors influencing repeat visits.

In today’s fast-evolving media landscape, understanding viewer behavior and engagement is crucial for news platforms striving to improve audience retention and content strategy.

A recent study by BrandPulse, a leading research firm, sheds light on how audiences interact with news platforms, what drives their visits, and the factors influencing their loyalty.

In an increasingly dynamic media landscape, understanding viewer behavior has become crucial for news platforms looking to optimize audience retention and refine content strategies. Recent research on landing page engagement by BrandPulse, a leading research firm, offers key insights into how viewers interact with news platforms, their consumption habits, and the factors influencing repeat visits.