In week 31 of 2025, covering August 2-8, JioHotstar led the OTT platform reach with 20.77% and 31.98 million unique viewers for shows, web series, and movies, according to data from Chrome OTT, a part of Chrome Data Analytics and Media (Chrome DM). AVOD platform Amazon MX Player followed with an 18.20% reach and 28.03 million unique viewers, while SVOD platform Amazon Prime Video recorded a 12.89% reach with 19.85 million unique viewers.



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In a compelling episode of Chrome Talkies, Geetanjali Master, Communication, Advocacy, and Partnerships Specialist at UNICEF India, sat down with Pankaj Krishna, Founder & CEO of Chrome DM, to discuss how the IAA Voice of Change initiative is nudging India’s media and advertising industry toward meaningful, long-term transformation.



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