India’s economy has long thrived on its unique “sachet model,” a system where consumer goods, particularly in the FMCG (Fast-Moving Consumer Goods) sector, are sold in small, affordable packs. The Indian FMCG sector is valued at over $230 billion as of 2023, and sachet-based sales contribute significantly to this figure. BrandPulse Global, a leading consumer research firm, has highlighted how this model, offering products in ₹2, ₹5, and ₹10 sachets, continues to be a cornerstone of India’s retail landscape. In fact, sachet sales account for nearly 70% of shampoo sales in India and contribute significantly to categories like detergents, confectionery, and skincare products.

India’s economy has long thrived on its unique “sachet model,” a system where consumer goods, particularly in the FMCG (Fast-Moving Consumer Goods) sector, are sold in small, affordable packs.

The retail landscape in India is evolving at an unprecedented pace, driven by shifting consumer preferences, technological advancements, and the rapid expansion of digital platforms. In this dynamic environment, brands need more than just intuition to thrive—they need insights grounded in data. Consumer research has become an indispensable tool for brands looking to navigate these changes and better understand their audience.

The much-anticipated launch of the Apple iPhone 16 has taken a bold step into the future of retail, with its availability on popular Quick Commerce (Q-Com) platforms like Blinkit, Big Basket, and Zepto, etc.

In week thirty-seven of 2024 (COTT Week: September 7th – 13th), Disney+ Hotstar led the streaming landscape with 21.22 million unique viewers and achieved a reach of 4.21%, according to Chrome DM’s Chrome OTT report.

Brandpulse Global, the dynamic new vertical of Chrome DM, recently made headlines at its international conference held in Kuala Lumpur, Malaysia. Led by Riya Maity, this offsite event was a significant milestone, bringing together managers and senior leaders to celebrate achievements and plan for future growth.

In a milestone event, Brandpulse Global, the new vertical of Chrome DM headed by Riya Maity, came together for its latest international conference held in Kuala Lumpur, Malaysia this September 2024. The offsite event brought together all managers and above for a dynamic and productive gathering that set the stage for the brand’s future success.

In week thirty-five of 2024 (COTT Week: August 24th – 30th), Netflix led the streaming landscape with 20.36 million unique viewers and achieved a reach of 4.04%, according to Chrome DM’s Chrome OTT report.

Chrome Digital Track's week 35 report reveals Aaj Tak Live, ABP News Live & Republic Bharat Live as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.

In week thirty-four of 2024 (COTT Week: August 17th – 23rd), JioCinema led the streaming landscape with 24.60 million unique viewers and achieved a reach of 4.88%, according to Chrome DM’s Chrome OTT report.