India’s economy has long thrived on its unique “sachet model,” a system where consumer goods, particularly in the FMCG (Fast-Moving Consumer Goods) sector, are sold in small, affordable packs. The Indian FMCG sector is valued at over $230 billion as of 2023, and sachet-based sales contribute significantly to this figure. BrandPulse Global, a leading consumer research firm, has highlighted how this model, offering products in ₹2, ₹5, and ₹10 sachets, continues to be a cornerstone of India’s retail landscape. In fact, sachet sales account for nearly 70% of shampoo sales in India and contribute significantly to categories like detergents, confectionery, and skincare products.
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