A growing number of consumers have joined the ranks of ‘cord-cutters’ by switching their viewing habits online. This phenomenon of cord-cutting has thereby resulted in the migration of Linear TV viewers from cable & satellite broadcast to streaming platforms, which has further driven the rising OTT consumption. As these streaming platforms evolve, it is essential to understand the incremental reach that can allow publishers/advertisers to seize and capture an appeal with a huge, engaging digital audience. Read More…