In a compelling episode of Chrome Talkies, Geetanjali Master, Communication, Advocacy, and Partnerships Specialist at UNICEF India, sat down with Pankaj Krishna, Founder & CEO of Chrome DM, to discuss how the IAA Voice of Change initiative is nudging India’s media and advertising industry toward meaningful, long-term transformation.



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In Week 25 of 2025 (21st June – 27th June), JioHotstar led the OTT platforms with a reach of 20.72% and 31.91 million unique viewers, followed by Amazon MX Player with a 17.89% reach and 27.56 million unique viewers. Amazon Prime Video recorded a 9.32% reach with 14.35 million unique viewers, according to the latest Chrome OTT report from Chrome DM.



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In the latest episode of Chrome Talkies, Neha Barjatya, Marketing Director at Google India, sat down with Pankaj Krishna, Founder & CEO of Chrome DM, for a deeply reflective conversation on the evolving purpose of marketing. Moving far beyond the confines of traditional brand storytelling, Barjatya explored how marketing can—and must—play a transformative role in shaping inclusive narratives, building empathy, and championing impact.



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For the week ending in June 2025 (Week 24: 14th – 20th June‘25), AVOD platform Amazon MX Player recorded the highest OTT platform reach at 18.14%, translating to 27.93 million unique viewers. It was followed by JioHotstar at 11.62% (17.90 million viewers) and the SVOD platform Amazon Prime Video at 10.63% (16.37 million viewers).



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