Chrome DM COTT, an OTT audience measurement platform, announces viewership data for Raakh, the Amazon Prime Video original series that premiered on 12 June 2026. Measured over its opening three days, the title reached 22.43 million unique viewers, marking a debut on the platform.

Chrome Talkies, the dedicated B2B conversation platform, is back with a bang with Season 8, starting on a strong note with Ashish Sehgal, CEO – Times TV Network, as the opening guest. The industry talk show is hosted by Pankaj Krishna, Founder & CEO, Chrome DM.

Chrome DM has announced the launch of Season 8 of its industry-focused talk show series, ‘Chrome Talkies’, with Ashish Sehgal, CEO of Times TV Network, featuring as the opening guest.

Chrome Talkies, the media industry’s dedicated B2B conversation platform, is back with a bang with Season 8, starting on a strong note with Ashish Sehgal, CEO – Times TV Network, as the opening guest. The industry talk show is hosted by Pankaj Krishna, Founder & CEO, Chrome DM.

Chrome DM COTT has released its Advertising Recall Efficiency Report for IPL 2026, offering an analysis of how digital advertising exposure translated into brand recall during the tournament period across categories and brands.

Chrome DM COTT has released its Advertising Recall Efficiency Report for IPL 2026, covering category and brand-level performance across Total Digital, BFSI, Metro Banking, and Regular IPL Viewer cohorts. The report is based on Chrome DM COTT | Chrome Digital Ad Track (Digital Panel) + Primary Survey | IPL 2026, covering the period 28 March to 31 May 2026.

Chrome DM COTT has released its Advertising Recall Efficiency Report for IPL 2026, covering category and brand-level performance across Total Digital, BFSI, Metro Banking, and Regular IPL Viewer cohorts.

Micro-drama’s Indian audience looked very different in the first week of June. Fresh consumption data from Chrome DM COTT, covering 1–6 June 2026, shows the vertically-shot serialised format drawing a predominantly male, action-and-comedy-led crowd — a marked turn from the young, female, romance-driven viewership the format had built earlier. Five platforms competed for attention over the week, and across the ten most-watched titles, viewers logged more than 1,500 Mn minutes of watch time, an average of roughly 31 minutes for every viewer the format reached.

India's appetite for the bite-sized, vertically-shot serialised drama — the "micro-drama" — moved from novelty to habit in May 2026. New consumption data from COTT Analytics, covering the full month of 1–31 May 2026, shows four platforms competing hard for a fast-forming audience that is young, overwhelmingly female, and willing to spend real time inside these stories. Across the ten most-watched titles of the month, viewers logged more than 1,600 lakh minutes of watch time, an average of close to 39 minutes for every viewer the format reached.

The appetite for the bite-sized, vertically-shot serialised drama — the “micro-drama” — moved from novelty to habit in May 2026. New consumption data from COTT Analytics, covering the full month of 1–31 May 2026, shows four platforms competing hard for a fast-forming audience that is young, overwhelmingly female, and willing to spend real time inside these stories. Across the ten most-watched titles of the month, viewers logged more than 1,600Mn minutes of watch time, an average of close to 39 minutes for every viewer the format reached.