JioHotstar’s overall audience and its biggest listed show moved in different directions in Week 41 of 2026. The platform recorded 126.17 million unique viewers, down from 148.44 million a week earlier, while Bigg Boss Season 20 increased its audience to 52.82 million, according to Chrome OTT (COTT) data.

JioHotstar recorded 148.44 million unique viewers, while the category leads were spread across Amazon MX Player, Netflix and SonyLIV in COTT’s Week 40 data. The biggest audience among the titles listed in Chrome OTT’s (COTT) Week 40’26 data belonged to a television catch-up show. Bigg Boss Season 20 on JioHotstar recorded 50.37 million unique viewers, placing it well ahead of every other programme and film featured in the weekly release.

Chrome DM COTT, the OTT audience measurement platform, released viewership data for Dhamaal with Pati Patni Aur Panga S2, the celebrity couples reality show that premiered on JioHotstar on 10 Oct 2026. Hosted by Sonali Bendre Behl and Munawar Faruqui and featuring seven celebrity couples, the season recorded 16.94 Mn unique viewers across its opening window from 10 Oct to 13 Oct 2026.

Dhamaal with ‘Pati Patni Aur Panga’ S2 has recorded 16.94 million unique viewers on JioHotstar during its opening window from October 10 to 13, 2026, according to viewership data released by Chrome DM COTT, India’s OTT audience measurement platform.

India’s connected TV (CTV) advertising market saw a sharp rise in activity in September 2026, with ad impressions climbing 73.2% month-on-month to 9.7 billion. Active advertising brands grew 19.5%, while monthly active CTV households increased 7.6%, pointing to a surge in advertising intensity ahead of the festive season.

According to data from Chrome DM, exclusively shared with Storyboard18, active advertising brands on CTV rose to 1,283 in September from 1,074 in August. Monthly active households increased to 80.3 million from 74.6 million.

Chrome DM’s latest Opportunity to See (OTS) report for Week 40’26, covering October 3 to 9, 2026, has highlighted channel availability across Hindi and English news channels, with Zee News recording the highest OTS in the Hindi segment at 98.38% and Republic TV leading the English news segment at 94.69%.

Chrome DM COTT, India’s OTT audience measurement platform, released viewership data for The Great Indian Kapil Show S5, the Kapil Sharma-hosted comedy series streaming on Netflix. Across the measurement window from 4 Oct to 8 Oct 2026, the season recorded 12.88 Mn unique viewers. The season premiered on 26 Sep 2026 with new episodes releasing every Saturday at 8 pm, so this window reflects ongoing season consumption rather than launch.

‘The Great Indian Kapil Show’ Season 5 recorded 12.88 million unique viewers on Netflix during the five-day measurement window from October 4 to October 8, 2026, according to viewership data released by Chrome DM COTT. The Kapil Sharma-hosted comedy series saw particularly strong consumption on connected TV (CTV), with large-screen viewing coming much closer to mobile consumption than is typically seen for recent streaming titles.

The Great Indian Kapil Show Season 5 on Netflix recorded 12.88 million unique viewers between October 4 and 8, 2026, according to Chrome DM COTT. Hosted by Kapil Sharma, the comedy series premiered on September 26, with new episodes releasing every Saturday at 8 pm. The measurement window covers ongoing season consumption rather than its launch.

According to data shared exclusively with MediaBrief by Chrome DM’s Chrome OTT (COTT) for Week 39 ’26, JioHotstar led the listed platforms by unique viewers with 152.81 million, followed by Amazon Prime Video, including MX Player CTV shows, with 42.52 million and Netflix with 38.78 million.