According to exclusive data shared with MediaBrief by Chrome OTT (COTT) for Week 32 ’26 (August 3 – 9, 2026), JioHotstar emerged as the leading platform in India’s OTT ecosystem in unique audience scale, attracting 70.61 million unique viewers with a 15.94% reach.
Chrome DM’s latest Opportunity to See (OTS) report has released channel availability data for Week 32’26, covering August 8 to 14, 2026. The report tracks Opportunity to See (OTS) metrics across Hindi and English news channels, offering insights into their distribution and accessibility across television households in India.
As TV ratings remain disrupted and audiences fragment across TV, CTV and OTT, Chrome DM founder and CEO Pankaj Krishna argues that India needs to move beyond people-meter technology towards a unified measurement currency built on return path data, IDPR and content APIs.
Chrome DM COTT, the OTT audience measurement platform, released viewership data for Main Vaapas Aaunga, the Imtiaz Ali-directed period romantic drama that began streaming on Netflix on 7 Aug 2026. Set against the backdrop of the 1947 Partition and starring Diljit Dosanjh, Naseeruddin Shah, Vedang Raina and Sharvari, the film recorded 16.14 Mn unique viewers across its opening window from 7 Aug to 11 Aug 2026.
Main Vaapas Aaunga, the Imtiaz Ali-directed period romantic drama, recorded 16.14 million unique viewers on Netflix during its opening streaming window from August 7 to August 11, 2026, according to viewership data released by Chrome DM COTT, India’s OTT audience measurement platform.
According to industry sources, representatives of the Indian Broadcasting and Digital Foundation (IBDF) and the News Broadcasters and Digital Association (NBDA) on Friday assured the minister that a third-party mechanism would be put in place to independently monitor landing-page placements, alongside BARC India’s self-declaration framework.
The industry bodies proposed two third-party firms – TAM India and Chrome DM – as monitoring agencies.
Lock Upp S2 on Netflix recorded 18.40 million unique viewers during its finale week, surpassing Alliance S1 on Amazon Prime Video, which registered 15.38 million viewers, according to comparative data released by Chrome DM COTT.
Chrome DM COTT, the OTT audience measurement platform, released comparative viewership data for two reality titles that ran in parallel across the same six-week period. Lock Upp S2 on Netflix, which premiered on 27 Jun 2026, and Alliance S1 on Amazon Prime Video, which premiered on 26 Jun 2026, both concluded their runs in the first week of August. Measured over a shared window from 5 Aug to 6 Aug 2026, Lock Upp recorded 18.40 Mn unique viewers and Alliance recorded 15.38 Mn.
According to exclusive data shared with MediaBrief by Chrome OTT (COTT), JioHotstar reclaimed the top position in overall unique viewership in India’s streaming market during Week 31 of 2026. The platform recorded 33.60 million unique viewers, translating to a 26.46% reach.