Chrome DM has released its latest Opportunity to See (OTS) report for Week 11 of 2026 (March 14–20), offering detailed insights into channel availability and distribution across Hindi and English news genres in India.

As India lifted the ICC Men’s T20 World Cup trophy for the second consecutive time, the final stretch of the tournament, from the Super 8 against West Indies through to the Final against New Zealand, told a compelling story of audience scale and advertising strategy.

India’s victorious campaign at the ICC Men’s T20 World Cup 2026 culminated in a high-impact final that attracted 135 million unique viewers on JioHotstar, according to advertising analytics released by COTT. The data highlights how brands scaled their advertising strategies in line with rising viewership across India’s Super 8 clash against West Indies, Semifinal 2, and the Final against New Zealand.

According to exclusive data shared with MediaBrief by Chrome OTT (COTT), Week 9’26 (Feb 28th – March 6th) highlights JioHotstar’s continued lead in India’s OTT ecosystem, maintaining a reach of 83.71% and attracting 128.91 million unique viewers. The platform continues to command the largest audience base through a diverse mix of originals, movies and high-performing TV catch-up programming across both AVOD and SVOD segments.

Chrome DM has released its latest Opportunity to See (OTS) report for Week 8 of 2026 (February 21–27), offering a detailed snapshot of channel availability across Hindi and English news networks in India. The report measures OTS, a metric that reflects the percentage of TV households where a channel is available across distribution platforms, factoring in package off-take.

According to exclusive data shared with MediaBrief by Chrome OTT (COTT), Week 7’26 highlights JioHotstar’s continued dominance in India’s OTT ecosystem, maintaining a massive reach of 88.65% of viewers. The platform’s sustained leadership reflects strong engagement driven by a mix of originals, movies, and consistently performing TV catch-up programming across both AVOD and SVOD segments.

Chrome DM has released its latest Opportunity to See (OTS) report for Week 7’26 (February 14–20), offering a detailed snapshot of channel availability and distribution across Hindi and English news channels in India.

According to exclusive data shared with MediaBrief by Chrome OTT (COTT), Week 6’26 (Feb 7 – Feb 13) underscores JioHotstar’s commanding presence in India’s OTT landscape, reaching 80.38 of viewers. The platform’s performance is supported by a mix of SVOD originals and popular TV catch-up content.

According to exclusive data shared with MediaBrief by Chrome OTT (COTT), Week 5’26 (Jan 31 – Feb 6) underscores JioHotstar’s commanding presence in India’s OTT landscape, reaching nearly 90% (89.57%) of viewers. The platform’s robust performance is driven by a carefully curated mix of SVOD originals, blockbuster movies, and widely watched TV catch-up shows.

According to exclusive data shared with MediaBrief by Chrome OTT (COTT), JioHotstar continued to lead the Indian OTT landscape in the fourth week of 2026 (Jan 24th – 30th), reaching 81.47% of viewers with 125.47 million unique viewers. Amazon Prime Video and Netflix followed, reflecting the growing penetration and engagement of streaming platforms across the country.