According to exclusive data shared with MediaBrief by Chrome OTT (COTT), Week 5’26 (Jan 31 – Feb 6) underscores JioHotstar’s commanding presence in India’s OTT landscape, reaching nearly 90% (89.57%) of viewers. The platform’s robust performance is driven by a carefully curated mix of SVOD originals, blockbuster movies, and widely watched TV catch-up shows.

According to exclusive data shared with MediaBrief by Chrome OTT (COTT), JioHotstar continued to lead the Indian OTT landscape in the fourth week of 2026 (Jan 24th – 30th), reaching 81.47% of viewers with 125.47 million unique viewers. Amazon Prime Video and Netflix followed, reflecting the growing penetration and engagement of streaming platforms across the country.

The D2M broadcasting initiative is expected to move into a rollout phase by mid-2026, with commercial launches targeted towards the end of next year.

As per exclusive data shared by COTT (Chrome OTT) with MediaBrief, Week 03 of 2026 (January 17–23) highlights shifting viewership patterns across leading OTT platforms. JioHotstar dominated the platform rankings with a massive reach of 97.87%, translating to 150.72 million unique viewers

Chrome DM’s latest Opportunity to See (OTS) report for Week 4’26 (January 24–30, 2026) provides a detailed overview of channel availability across Hindi and English news networks, offering valuable insights for distribution planning and market strategy.

As per exclusive data shared by COTT (Chrome OTT) with MediaBrief, Week 02 of 2026 offers a clear snapshot of viewership trends across India’s leading OTT platforms. JioHotstar topped the charts with a reach of 72.52%, translating to 111.69 million unique viewers, followed by Netflix with a 44.77% reach and 68.95 million unique viewers. Amazon Prime Video secured the third spot, registering a reach of 35.03% and 53.95 million unique viewers.

Taj Mussoorie Foothills, Dehradun, celebrated the 77th Republic Day of India on January 26 with great enthusiasm and patriotic fervour, bringing together distinguished guests, local communities, and hotel staff in a heartfelt tribute to the nation. The event reflected the spirit of unity and national pride that defines the occasion.

As highlighted in an official press release, the celebrations were graced by Major Shashi Mehta, an ultra-runner and NCC officer, along with Sudhir Chaudhary, Editor-in-Chief of DD News, and Pankaj Krishna, Founder and CEO of Chrome DM. Their presence lent added significance to the ceremony, which was attended by esteemed guests and the entire team at Taj Mussoorie Foothills.

Chrome DM has released its latest Opportunity to See (OTS) report for Week 2’26 (January 10–16), offering a detailed overview of channel availability and reach across Hindi and English news networks. The report provides critical insights for broadcasters, advertisers, and stakeholders looking to optimize distribution and understand market penetration.

As per exclusive data shared by COTT with MediaBrief, Week 01 of 2026 highlights viewership trends across leading OTT platforms. JioHotstar topped the platform chart with a reach of 72.34% and 111.40 million unique viewers, followed by Netflix, which recorded a reach of 44.55% with 68.61 million unique viewers. Amazon Prime Video followed closely, registering a reach of 43.06% and 66.32 million unique viewers.

Mona Jain has stepped down as the Chief Growth Officer at BrandPulse Global and is set to take on a senior leadership role at a large organisation, e4m has learnt from sources.