India’s media and entertainment landscape is undergoing a profound realignment, one that is structural rather than cyclical. Chrome OTT’s comprehensive whitepaper, “From Linear to Logarithmic,” captures this moment of transition with rigorous data, layered charts, and behavioural insights that reveal the contours of a rapidly evolving attention economy. The section titled “Key Industry Trends: Digital Surges, Linear Stabilizes” is particularly significant because it traces three fundamental forces that are redrawing the boundaries of consumption, advertising, and power dynamics in India’s media market.

In this Part, the Chrome OTT Whitepaper makes a deep dive into India’s exploding cross-media consumption, revealing how hybrid viewers now dominate the nation’s video landscape across mobile, CTV and traditional TV.

According to exclusive data shared with MediaBrief.com by Chrome OTT, a division of Chrome Data Analytics and Media (Chrome DM), India’s OTT landscape in Week 42’25 (October 18–24, 2025) witnessed JioHotstar firmly maintaining its leadership position. The platform achieved an impressive 30.65% reach, engaging 47.2 million unique viewers.

For years, India’s e-commerce story was told through the lens of metros — fast, tech-savvy, and convenience-driven. But a new chapter is now unfolding in the country’s heartland. It is being written by women from Tier-2 cities who are confident, curious, and quietly reshaping how India shops online.

According to exclusive data shared with MediaBrief.com by Chrome OTT, a division of Chrome Data Analytics and Media (Chrome DM), in Week 38’25 (September 20th – 26th, 2025), India’s OTT landscape saw JioHotstar continuing its reign at the top. The platform clocked an impressive 51.08% reach, attracting 78.67 million unique viewers, once again outpacing competitors. Netflix and Amazon MX Player followed with 18.43% and 17.32% reach respectively, reflecting a week marked by high viewership for reality TV, legal dramas, intense thrillers, and blockbuster films.

According to exclusive data shared with MediaBrief.com by Chrome OTT, a division of Chrome Data Analytics and Media (Chrome DM), JioHotstar continued its dominant streak in week 37’25 (September 13th – September 19th, 2025), recording the highest reach among OTT platforms at 54.85% and drawing 84.48 million unique viewers.

Chrome Talkies, the thought-leadership platform from Chrome DM, has taken a fresh leap by blending candid industry chats with deep data-driven insights. In its latest episode, hosted by Pankaj Krishna, Founder & CEO of Chrome DM, the creators of ‘Bindiya Ke Bahubali’ came together for a conversation that went beyond the usual storytelling.

In the new season of Chrome Talkies, hosted by Pankaj Krishna (Founder & CEO of Chrome DM), the creators of Bindiya Ke Bahubali came together for a refreshingly candid conversation about their filmmaking journey. Director Raj Amit Kumar, along with actors Sushant Singh and Ranvir Shorey, shared stories from their creative process.

In the new season of Chrome Talkies, hosted by Pankaj Krishna (Founder & CEO, Chrome DM), brought together the creators of Bindiya Ke Bahubali for a refreshingly candid conversation about their filmmaking journey. Director Raj Amit Kumar, along with actors Sushant Singh and Ranvir Shorey, shared stories from their creative process. What made this episode special wasn’t just the relaxed chat, but how it was backed by comprehensive performance data from COTT (Chrome OTT), Chrome DM’s proprietary analytics platform.

According to data from Chrome OTT, a division of Chrome Data Analytics and Media (Chrome DM), JioHotstar retained its top position among OTT platforms in Week 35’25 (August 30^th – September 5^th ‘25), achieving a reach of 51.16% and attracting 78.79 million unique viewers.