As per exclusive data shared by Chrome OTT (Chrome DM) with MediaBrief, JioHotstar maintained its commanding lead in COTT Week 50, 2025 (Dec 13th–19th, 2025), emerging as the most-watched OTT platform. The week’s top shows included Aukaat Ke Bahar, Bhay: The Gaurav Tiwari Mystery, and Stranger Things S5, while Netflix’s The Girlfriend, Jolly LLB 3, and Amazon Prime Video’s Thamma led the movie charts. 

देश की प्रमुख मीडिया एनालिटिक्स और रिसर्च कंपनी ‘Chrome DM’ ने हाल ही में अपने 18वें वर्ष में प्रवेश किया है। इस मौके को यादगार बनाने के लिए ‘Chrome DM’ के फाउंडर और सीईओ पंकज कृष्णा द्वारा नई दिल्ली में भव्य आयोजन किया गया, जिसमें मीडिया, एंटरटेनमेंट, विज्ञापन, टेक्नोलॉजी और नौकरशाही के दिग्गजों के साथ-साथ कंपनी से जुड़े पार्टनर्स ने शिरकत की। भारत के साथ-साथ विदेशों से आए मेहमानों की मौजूदगी ने इसे एक वैश्विक आयोजन बना दिया।

Chrome DM marked its entry into its 18th year with a grand celebration in New Delhi, bringing together stalwarts from across the media, entertainment, advertising, technology and policy ecosystem. The exclusive evening was hosted by Pankaj Krishna, Founder & CEO and was held at the iconic Taj Mahal, Mansingh Road, with an elegant rooftop setting that lent the occasion both gravitas and warmth.

Chrome DM marked its entry into the 18th year of its journey with a grand celebration in the capital, bringing together stalwarts from across the media, entertainment, advertising, technology and policy ecosystem. The exclusive evening was hosted by Pankaj Krishna, Founder & CEO, and held at the iconic Taj Mahal, Mansingh Road, with an elegant rooftop setting that lent the occasion both gravitas and warmth.

Chrome DM marked its entry into its 18th year with a grand celebration in New Delhi, bringing together stalwarts from across the media, entertainment, advertising, technology and policy ecosystem. The exclusive evening was hosted by Pankaj Krishna, Founder & CEO and was held at the iconic Taj Mahal, Mansingh Road, with an elegant rooftop setting that lent the occasion both gravitas and warmth.

Chrome DM celebrated the beginning of its 18th year with an exclusive evening in New Delhi, bringing together leaders from across the media, entertainment, advertising, technology and policy landscape.

In Week 48 of 2025 (Nov 29th – Dec 5th ‘25), JioHotstar led the platform reach rankings with 48.88% reach and 75.28 million unique viewers. At the show level, Bigg Boss S19 recorded the highest reach at 24.32%, drawing 37.46 million viewers. In the movies category, Netflix topped the list with The Girlfriend, which registered a 3.45% reach and 5.32 million unique viewers.

India’s media and entertainment landscape is undergoing a profound realignment, one that is structural rather than cyclical. Chrome OTT’s comprehensive whitepaper, “From Linear to Logarithmic,” captures this moment of transition with rigorous data, layered charts, and behavioural insights that reveal the contours of a rapidly evolving attention economy. The section titled “Key Industry Trends: Digital Surges, Linear Stabilizes” is particularly significant because it traces three fundamental forces that are redrawing the boundaries of consumption, advertising, and power dynamics in India’s media market.

In this Part, the Chrome OTT Whitepaper makes a deep dive into India’s exploding cross-media consumption, revealing how hybrid viewers now dominate the nation’s video landscape across mobile, CTV and traditional TV.

According to exclusive data shared with MediaBrief.com by Chrome OTT, a division of Chrome Data Analytics and Media (Chrome DM), India’s OTT landscape in Week 42’25 (October 18–24, 2025) witnessed JioHotstar firmly maintaining its leadership position. The platform achieved an impressive 30.65% reach, engaging 47.2 million unique viewers.