Based on data from Chrome OTT (COTT) for Week 14 ’26 (April 4 – 10), the Indian streaming market saw a shift in leadership as JioHotstar climbed to the top position. The platform recorded a reach of 79.05%, translating to 121.74 million unique viewers. Amazon Prime Video followed with a 65.21% reach (100.43 million viewers), while Netflix occupied the third spot at 62.85% reach (96.79 million viewers).

Chrome DM has released its latest Opportunity to See (OTS) report for Week 14’26 (April 4–10), offering a detailed snapshot of channel availability across Hindi and English news segments.

A fresh analysis by Chrome OTT (COTT) reveals that creative effectiveness, not sheer media weight, is emerging as the primary driver of consumer recall in IPL 2026. In a cluttered broadcast ecosystem spanning over 150 channels and multiple digital touchpoints, the report signals a structural shift in how advertising performance must be evaluated—from volume-led metrics to recall efficiency and creative distinctiveness.

A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging as the primary driver of consumer recall in one of India’s most competitive broadcast environments. As brands battle for attention amid a highly cluttered advertising landscape, the findings signal a significant shift in how campaign performance should be evaluated.

A new IPL 2026 advertising analysis by Chrome OTT (COTT) reveals that creative effectiveness, not media weight alone, is the primary driver of consumer recall in India’s most competitive broadcast environment.

A new advertising analysis of IPL 2026 by Chrome OTT has highlighted a clear shift in brand performance metrics, showing that creative effectiveness—not just media spend or visibility—is emerging as the primary driver of consumer recall in India’s most competitive advertising environment.

Samay Raina has made a significant return to the digital stage with his latest YouTube special Still Alive, delivering strong performance across key audience metrics and reinforcing his relevance in India’s creator ecosystem.

Popular comedian Samay Raina has marked a notable comeback to the digital space with his latest YouTube special ‘Still Alive’, which has delivered strong performance across key audience metrics and reaffirmed his position in India’s creator ecosystem.

Comedian and digital creator Samay Raina has staged a high-impact return to the content ecosystem with his latest YouTube special Still Alive, a release that is not only clocking strong viewership but also delivering standout engagement metrics—an increasingly critical currency in the evolving creator economy.

Chrome DM has released its latest Opportunity to See (OTS) report for Week 13’26 (March 28 – April 3), offering a comprehensive view of channel availability and distribution across Hindi and English news genres in India.