Chrome DM is likely to apply for a licence to operate as an audience measurement agency under the TV Ratings Policy 2026 next week, potentially adding another player to India’s television ratings market.
Chrome DM’s latest Opportunity to See (OTS) report for Week 34’26 (August 22–28) has highlighted channel availability across Hindi and English news channels in India, offering insights into distribution reach and accessibility across television households.
According to data compiled by Chrome OTT (COTT) for Week 34 ’26, JioHotstar retained its position as the leading platform in India’s OTT landscape by unique audience volume, attracting 78.68 million unique viewers (17.76% reach).
According to data compiled by Chrome OTT (COTT) for Week 33 ’26 and shared exclusively with MediaBrief, JioHotstar emerged as the leading platform in India’s OTT ecosystem by absolute audience scale, attracting 68.16 million unique viewers and achieving a 15.39% reach.
Chrome DM COTT, the OTT audience measurement platform has released viewership data for The Traitors S2, the Karan Johar-hosted psychological reality format that premiered on Amazon Prime Video on 13 Aug 2026. Featuring 21 celebrity players competing at Suryagarh Palace in Jaisalmer for a prize pot of ₹1 crore built up through missions, the season recorded 18.49 Mn unique viewers across the measurement window from 13 Aug to 25 Aug 2026.
The Ministry of Information and Broadcasting (MIB) has approached television measurement companies TAM and Chrome DM seeking their support and capabilities for Connected TV (CTV) measurement, according to people familiar with the development.
Chrome DM’s latest Opportunity to See (OTS) report for Week 33’26, covering August 15 to 21, highlights the distribution reach and availability of Hindi and English news channels across TV households in India.
Chrome DM, which has developed connected-TV measurement capabilities, argues that CTV data should form one part of a broader measurement system rather than replace representative panel measurement. In comments to MediaNama, the company said its automated CTV system is already operating at scale and provides real-time information about what is being consumed, where and across connected environments. It said broadcasters and advertisers are already using the data for content and advertising optimisation.
According to exclusive data shared with MediaBrief by Chrome OTT (COTT) for Week 32 ’26 (August 3 – 9, 2026), JioHotstar emerged as the leading platform in India’s OTT ecosystem in unique audience scale, attracting 70.61 million unique viewers with a 15.94% reach.