According to Chrome OTT (COTT) data for Week 26 of 2026 (June 27 to July 3), the Indian streaming market witnessed a change in leadership, with Netflix emerging as the top platform. It recorded an overall reach of 88.61%, translating to 136.46 million unique viewers.

Chrome DM COTT, India’s OTT audience measurement platform, released viewership data for Satluj, the Honey Trehan-directed drama starring Diljit Dosanjh, which streamed on ZEE5 in India from 3 Jul to 4 Jul 2026. The film, based on the life of human rights activist Jaswant Singh Khalra, was made available on ZEE5 on 3 Jul 2026 and removed from the Indian catalogue by the platform on 5 Jul 2026. COTT’s data captures viewership during the 2-day window the title was available to Indian audiences.

Chrome DM has released its latest Opportunity to See (OTS) report for Week 26’26 (June 27–July 3, 2026), offering insights into the distribution reach and availability of leading Hindi and English news channels across television households in India.

Chrome DM COTT, the OTT audience measurement platform, released viewership data for Gram Chikitsalay S2, streaming on Amazon Prime Video. The title recorded 28.12 Mn unique viewers over its opening four-day measurement window from 23 Jun to 26 Jun 2026.

‘Gram Chikitsalay Season 2’ has registered a strong opening on Amazon Prime Video, recording 28.12 million unique viewers in its first four days 23–26 June 2026, according to data released by Chrome DM COTT.

According to data from Chrome OTT (COTT) for Week 25 ’26 (June 20 – 26), JioHotstar captured the top position in overall platform reach within the Indian streaming ecosystem, recording a 84.07% reach and attracting 129.46 million unique viewers.

In a MediaBrief exclusive, Dr. Kushal Sanghvi, Director at Komerz, UK, and Pankaj Krishna, Founder, Chrome Data Analytics and Media, examine the wider business implications of Netflix’s decision to release India’s Got Latent Season 2 simultaneously on Netflix and YouTube. They speak about the growing importance of discoverability and reach, the emergence of hybrid distribution models, evolving monetisation opportunities for creators and platforms, and why the future of streaming may depend on smarter measurement, audience engagement and value-added experiences rather than exclusivity alone.

Chrome DM has released its latest Opportunity to See (OTS) report for Week 25’26 (June 20–26, 2026), providing insights into the distribution reach and availability of leading Hindi and English news channels across television households in India.

According to data from Chrome OTT (COTT) for Week 24 ’26 (June 13 – 19), the Indian streaming landscape saw Amazon Prime Video (including Amazon MX Player content on CTV) emerge as the leading platform. The service recorded an overall reach of 93.93%, translating to 144.66 million unique viewers.

Chrome DM COTT, the OTT audience measurement platform, released viewership data for Made In India: A Titan Story, the Amazon MX Player original series that premiered on 3 June 2026. Measured over three weeks from 3 June to 24 June 2026, the title accumulated a total reach of 41.80 million unique viewers.