As 5 states - West Bengal, Keralam, Assam, Puducherry and Tamil Nadu declared their election results on 4th May 2026, Decode with Sudhir Chaudhary on DD News emerged as a go-to destination for election analysis, recording 5.3 Mn cumulative views across platforms. As per COTT (Chrome OTT) – the total digital views across YouTube, FAST Channels, Third-party Applications and Social Media – hit 5.3 million at the closure of the episode at 10 PM - reflecting a strong audience pull of Sudhir Chaudhary’s coverage during one of India’s most closely watched multi-state election results days.

Aaj Tak emerged as the leading news destination during the most crucial phase of the five-state Assembly election counting day, May 4, maintaining a clear lead across live streams and VOD platforms, according to the latest COTT report released by Chrome DM.

Reinforcing its dominance during high-impact national news events, Aaj Tak emerged as the No.1 news destination during the most critical phase of the five-state Assembly Election counting day, according to the latest COTT report released by Chrome DM.

Reinforcing its dominance during high-impact national news events, Aaj Tak emerged as the clear No.1 news destination during the most critical phase of the five-state Assembly Election counting day, according to the latest COTT report released by Chrome DM.

According to data from Chrome OTT (COTT) for Week 16 ’26 (April 18 – 24), the Indian streaming space saw JioHotstar reach a peak penetration of 98.77%, attracting 152.11 million unique viewers. Amazon Prime Video (including Amazon MX Player CTV content) followed with a 60.93% reach (93.83 million viewers), while Netflix recorded a 37.91% reach (58.38 million viewers).

Chrome DM has released its latest Opportunity to See (OTS) report for Week 16’26 (April 18–24), offering a detailed snapshot of channel availability across Hindi and English news genres in India.

According to data from Chrome OTT (COTT) for Week 15 ’26 (April 11 – 17), JioHotstar has significantly extended its lead in the Indian streaming landscape. The platform achieved a massive 85.73% reach, crossing the 130 million unique viewers mark. Netflix secured the second spot with a 47.37% reach, while Amazon Prime Video followed at 26.37%.

Based on data from Chrome OTT (COTT) for Week 14 ’26 (April 4 – 10), the Indian streaming market saw a shift in leadership as JioHotstar climbed to the top position. The platform recorded a reach of 79.05%, translating to 121.74 million unique viewers. Amazon Prime Video followed with a 65.21% reach (100.43 million viewers), while Netflix occupied the third spot at 62.85% reach (96.79 million viewers).

Chrome DM has released its latest Opportunity to See (OTS) report for Week 14’26 (April 4–10), offering a detailed snapshot of channel availability across Hindi and English news segments.

A fresh analysis by Chrome OTT (COTT) reveals that creative effectiveness, not sheer media weight, is emerging as the primary driver of consumer recall in IPL 2026. In a cluttered broadcast ecosystem spanning over 150 channels and multiple digital touchpoints, the report signals a structural shift in how advertising performance must be evaluated—from volume-led metrics to recall efficiency and creative distinctiveness.