Chrome DM’s latest Opportunity to See (OTS) report for Week 37’26, covering September 12 to 18, 2026, has highlighted channel availability and distribution trends across Hindi and English news channels, along with distribution activity across key television genres.

Family Full House with Rohit Sharma, which premiered on SonyLIV on September 19, 2026, recorded 7.62 million unique viewers during its opening window from September 19 to 21, according to viewership data released by Chrome DM COTT, India’s OTT audience measurement platform.

‘Family Full House with Rohit Sharma’ has recorded 7.62 million unique viewers on SonyLIV during its opening viewing window from September 19 to 21, 2026, according to data released by Chrome DM COTT. The family game show, which marks cricketer Rohit Sharma’s entertainment debut, premiered on SonyLIV on September 19, with new episodes streaming every Saturday and Sunday.

Chrome DM COTT, the OTT audience measurement platform, released viewership data for Family Full House with Rohit Sharma, the family game show that premiered on SonyLIV on 19 Sep 2026. Marking Rohit Sharma’s entertainment debut, the show recorded 7.62 Mn unique viewers on the platform across its opening window from 19 Sep to 21 Sep 2026.

The prolonged suspension of TV ratings has intensified pressure on the Ministry of Information and Broadcasting to restore audience measurement, with broadcasters seeking greater revenue visibility and advertiser confidence ahead of the festive season. BARC is working to meet the government’s TV rating guidelines, including expanding its panel to 80,000 and increasing independent representation on its board, while TAM India and Chrome DM have also applied to offer measurement services. Industry bodies have raised concerns over the financial viability of multiple rating agencies and potential discrepancies in viewership data.

Chrome Data Analytics & Media (Chrome DM) has highlighted the growing importance of deduplication in measuring audiences across television, Connected TV (CTV), OTT platforms, YouTube, mobile devices and other digital platforms.

BARC has historically been the industry’s dominant television measurement provider after replacing TAM India as the principal television ratings currency in 2015. That transition itself resulted in a ratings blackout of about a month.

TAM India is now seeking to return to the market.

The company has applied for a licence under the Television Ratings Policy 2026, potentially making it another registered television audience measurement agency. TAM provided television ratings from 1998 until 2016, when BARC became the industry’s primary ratings currency.

Chrome Data Analytics and Media, or Chrome DM, is another potential entrant. The company has indicated that it may apply for an audience measurement licence under the new policy. Chrome DM already operates in television and OTT data through its existing products and has been publishing television-related audience and opportunity-to-see data.

Bigg Boss S20 recorded 42.35 million unique viewers on JioHotstar during its opening window from September 6 to 12, 2026, according to viewership data released by Chrome DM COTT, India’s OTT audience measurement platform.

In the Hindi news segment, Zee News recorded the highest OTS at 98.42%, followed closely by Times Now Navbharat at 98.38% and Aaj Tak at 98.02%. News18 India registered 96.30%, while ABP News recorded an OTS of 96.01%

‘Bigg Boss’ S20 on JioHotstar recorded 42.35 million in its opening seven days (Sept. 6-12), putting the reality show well ahead of any other reality title measured by Chrome DM COTT through August, according to data shared by Chrome DM.