Chrome DM COTT, the OTT audience measurement platform, released viewership data for Least Eligible Bachelor, the Telugu comedy drama streaming on Netflix. Across the measurement window from 17 Oct to 23 Oct 2026, the six-episode series recorded 8.10 Mn unique viewers. The series released on 9 Oct 2026, so this window reflects consumption from its second week onward rather than launch. Directed by Babu Degala and led by Harsha Chemudu, the series is available on Netflix in Telugu alongside Hindi, Tamil, Kannada and Malayalam versions, and also streams on ETV Win, so COTT's figures reflect Netflix consumption alone.

Chrome DM COTT, the OTT audience measurement platform, released viewership data for Least Eligible Bachelor, the Telugu comedy drama streaming on Netflix. Across the measurement window from 17 Oct to 23 Oct 2026, the six-episode series recorded 8.10 Mn unique viewers. The series released on 9 Oct 2026, so this window reflects consumption from its second week onward rather than launch.

Least Eligible Bachelor, the Telugu comedy-drama streaming on Netflix, recorded 8.10 million unique viewers during the seven-day measurement period from October 17 to October 23, 2026, according to data released by Chrome DM COTT, India’s OTT audience measurement platform.

Telugu comedy-drama series ‘Least Eligible Bachelor’ recorded 8.10 million unique viewers on Netflix during the seven-day period from October 17 to 23, according to viewership data released by Chrome DM COTT today. The six-episode series premiered on October 9, so the figures reflect viewership from its second week onwards.

JioHotstar’s overall audience and its biggest listed show moved in different directions in Week 41 of 2026. The platform recorded 126.17 million unique viewers, down from 148.44 million a week earlier, while Bigg Boss Season 20 increased its audience to 52.82 million, according to Chrome OTT (COTT) data.

JioHotstar recorded 148.44 million unique viewers, while the category leads were spread across Amazon MX Player, Netflix and SonyLIV in COTT’s Week 40 data. The biggest audience among the titles listed in Chrome OTT’s (COTT) Week 40’26 data belonged to a television catch-up show. Bigg Boss Season 20 on JioHotstar recorded 50.37 million unique viewers, placing it well ahead of every other programme and film featured in the weekly release.

Chrome DM COTT, the OTT audience measurement platform, released viewership data for Dhamaal with Pati Patni Aur Panga S2, the celebrity couples reality show that premiered on JioHotstar on 10 Oct 2026. Hosted by Sonali Bendre Behl and Munawar Faruqui and featuring seven celebrity couples, the season recorded 16.94 Mn unique viewers across its opening window from 10 Oct to 13 Oct 2026.

Dhamaal with ‘Pati Patni Aur Panga’ S2 has recorded 16.94 million unique viewers on JioHotstar during its opening window from October 10 to 13, 2026, according to viewership data released by Chrome DM COTT, India’s OTT audience measurement platform.

India’s connected TV (CTV) advertising market saw a sharp rise in activity in September 2026, with ad impressions climbing 73.2% month-on-month to 9.7 billion. Active advertising brands grew 19.5%, while monthly active CTV households increased 7.6%, pointing to a surge in advertising intensity ahead of the festive season.

According to data from Chrome DM, exclusively shared with Storyboard18, active advertising brands on CTV rose to 1,283 in September from 1,074 in August. Monthly active households increased to 80.3 million from 74.6 million.

Chrome DM’s latest Opportunity to See (OTS) report for Week 40’26, covering October 3 to 9, 2026, has highlighted channel availability across Hindi and English news channels, with Zee News recording the highest OTS in the Hindi segment at 98.38% and Republic TV leading the English news segment at 94.69%.