The Chrome Digital Advertising Report (CPM vs ER) was launched at the 2nd Annual Summit on Branding and Marketing, organized by ASSOCHAM. The theme of the summit was ‘Brand Building in the Age of Technology.’ With focused attention from marketers and advertisers across the region and India being the largest population base of younger audiences in the world, the mega-market of cross device audiences was at the centre of the debate.Read More…

According to the Chrome DM report, Aaj Tak dominates overall reach with 343.07 million individuals, translating to a reach of 29.21% across all endpoints, i.e. digital and linear.

ABP News, Zee News, India TV and TV9 Bharatvarsh were other Hindi news channels in top 5.

Disney+ Hotstar, MX Player and ZEE5 were the Top 3 OTT Platforms in the seventh week of 2023 (COTT Week: 12th Feb – 18th Feb 23). During week 7, Prime Video’s Farzi secured the top spot on the Top Shows list and was the Top Binged show. Following Farzi, Disney+ Hotstar’s The Night Manger and Netflix’s You S4: Part 1 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Black Panther: Wakanda Forever on Disney+ Hotstar was the Top Movie.Read More…

According to Chrome LIVE Week 7’23 data, Hindi Movies genre became the top gainer of the week as it grew by 22.01pc in HSM excluding <1 lakh market. Zee Anmol Cinema moved one spot up and garnered the highest OTS with 93.4pc. Sony Wah slipped one spot down and stood at second position with 93.1pc. Star Utsav Movies retained its third position with 92.4pc.

MX Player, Disney+ Hotstar and ZEE5 were the Top 3 OTT Platforms in the sixth week of 2023 (COTT Week: 5th Feb – 11th Feb 23). During week 6, Prime Video’s Farzi secured the top spot on the Top Shows list and was the Top Binged show. Following Farzi, Sony Liv’s Jehanabad – Of Love & War and Disney+ Hotstar’s Taaza Khabar secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Black Panther: Wakanda Forever on Disney+ Hotstar was the Top Movie.Read More…

MX Player, Disney+ Hotstar and ZEE5 were the Top 3 OTT Platforms in the fifth week of 2023 (COTT Week: 29th Jan – 4th Feb 23). During week 5, Disney+ Hotstar’s Taaza Khabar secured the top spot on the Top Shows list and was the Top Binged show. Following Taaza Khabar, Sony LIV’s Jehanabad – Of Love & War and Netflix’s Trial By Fire secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Black Panther: Wakanda Forever on Disney+ Hotstar was the Top Movie.Read More…

According to Chrome LIVE Week 5’23 data, English Movies genre became the top gainer of the week as it grew by 0.53pc in 6 Metros. Star Movies gained the highest OTS with 52.2pc followed by Romedy Now with 51.8pc and Movies Now with 51.0pc at third position. 

At a kirana store in Kodambakkam, Chennai, a small colour TV set used to play soaps and religious channels from dawn to dusk until recently. The owner says he and his co-owner wife shifted to watching content on YouTube on the mobile, as  the monthly tariff went up to Rs.350 for his cable TV connection and he wasn’t interested in all the channels offered in the package. Similar instances are perhaps not uncommon, whether in households or kiranas in Khar Danda in Mumbai, or Halasuru in Bengaluru. 

This was happening even before NTO 3.0 kicked in on 1 February 2023, when broadcasters were allowed by the sector regulator to increase the price of channels that are part of a bouquet from Rs. 12 to Rs. 19. According to the Indian Broadcasting and Digital Foundation, a body of television broadcasters, almost 80pc of distribution operators have agreed to the latest NTO. Broadcasters themselves see the hike as an “overdue correction”. Several distributors do not agree. AIDCF (All India Digital Cable Federation) members have gone to court. A final Kerala High Court order is listed for 8 February 2023.

According to data from Chrome DM (Source: Chrome Track 2.0, Mkt-All India Urban, C&S Base-69.21Mn Mn Week-04′ 2023), AajTak has topped the Pay TV Channels chart with 89.69pc OTS. Zee News sealed the second spot with 85.30pc, followed by Zee Hindustan at 84.92pc. News 18 India came in fourth place with 78.89pc and NDTV at 5th place with 72.68pc.

Meanwhile ABP, India TV and R Bharat have achieved nearly 100pc OTS among Free-To-Air (FTA) channels.