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ABOUT US
Chrome DM is a technology-driven market research firm with a pan-India on-ground presence. As of April 2026*, the organization has a network of over 650 feet on the street, 450 tele-executives, and 3.6 lakh respondents speaking more than 22 languages to gather data from 5,817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into rural India. Complementing this on-ground network, over 1,45,000 mobile and CTV proprietary SDKs provide direct insight into consumer viewership behaviour.
Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including JioHotstar, WPP, Prasar Bharati, ABP News, TV Today, Network18, Zee, Sony Entertainment TV, Discovery, Sun Network, KPMG, India Today Group and Kent RO, by providing them research and advisory services.
Chrome DM operates across three verticals: Traditional Media, New Media and Media Research.
*This includes on-roll employees, contractual staff, and third-party outsourcing. The above infrastructure is shared with the broadcasting & media services along with the brand audits division of Chrome Data Analytics & Media Pvt. Ltd., as of April 2026.
OUR VISION
“To become the most respected media audit & intelligence company in India & Globally, creating substantial shareholder value through continuous improvement driven by the integrity, teamwork & innovative approach of its people.”
We have been leveraged, successfully, in the past in comprehensive planning and strategy exercises, and have also set up a TV distribution monitoring system, which is critical in evaluating the performance of Television channels in India.
