JioCinema, Disney+ Hotstar and MX Player were the Top 3 OTT Platforms in the sixteenth week of 2023 (COTT Week: 16th Apr – 22nd Apr 23). During week 16, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Netflix’s Tooth Pari: When Love Bites and Prime Video’s Jubilee secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Kabzaa on Prime Video was the Top Movie.Read More…
Pankaj Krishna, Founder and CEO of Chrome Data Analytics & Media, writes about the media’s coverage of Atiq Ahmed’s shoot-out. In his piece, he examines the aftermath of the incident, including the frenzy that ensued among the media, the captivating stream of audience, and the significant surge in the number of individuals tuning in to the news genre on April 15, 2023.Read More…
JioCinema, Disney+ Hotstar and MX Player were the Top 3 OTT Platforms in the fifteenth week of 2023 (COTT Week: 9th Apr – 15th Apr 23). During week 15, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Prime Video’s Jubilee and Netflix’s The Night Agent secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Kabzaa on Prime Video was the Top Movie.Read More…
In India, where the data is recovered at an astoundingly low price, the growing shift of viewing preference from linear TV to OTT has been remarkably significant. Broadly classified under the age group of 30 or younger, they are quickly becoming the most sought-after demographics for both advertisers and entertainers. While broadcast TV still remains highly relevant across Entertainment & Media platforms, multiple stakeholders are now expressing the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming.
As these streaming platforms evolve, it is essential to understand the incremental reach that can allow publishers/advertisers to seize and capture an appeal with a huge, engaging audience. Incremental reach is not limited to differentiating between TV and online viewership, but instead establishes a distinctive audience that engages with OTT platforms in addition to the audience exposed to linear TV campaigns. The Chrome DM panel, representing 1174.54 million internet/C&S individuals in India, uses a hybrid process of assembling online surveys and tracking content by means of digital fingerprinting technology to collect data.
Read More…In India, where the data is recovered at an astoundingly low price, the growing shift of viewing preference from linear TV to OTT has been remarkably significant. Broadly classified under the age group of 30 or younger, they are quickly becoming the most sought-after demographics for both advertisers and entertainers. While broadcast TV still remains highly relevant across Entertainment & Media platforms, multiple stakeholders are now expressing the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming.
Read More…JioCinema, Disney+ Hotstar and MX Player were the Top 3 OTT Platforms in the fourteenth week of 2023 (COTT Week: 2nd Apr – 8th Apr 23). During week 14, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Netflix’s The Night Agent and Sony LIV’s Rocket Boys S2 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Gaslight on Disney+ Hotstar was the Top Movie.Read More…
According to Chrome LIVE Week 14’23 data, Business News genre became the top gainer of the week as it grew by 0.75pc in 6 Metros. CNBC Awaaz gained the highest OTS with 76.4pc followed by CNBC TV18 at second position with 75.4pc and ET Now with 66.1pc at third position.
Read More…According to Chrome LIVE Week 13’23 data, Business News genre became the top gainer of the week as it grew by 3.35pc in 6 Metros. CNBC Awaaz gained the highest OTS with 76.4pc followed by CNBC TV18 at second position with 75.4pc and ET Now with 67.9pc at third position.
Read More…Disney+ Hotstar, MX Player and JioCinema were the Top 3 OTT Platforms in the thirteenth week of 2023 (COTT Week: 26th Mar – 1st Apr 23). During week 13, JioCinema’s Tata IPL 2023 secured the top spot on the Top Shows and Top Binged list. Following Tata IPL 2023, Sony LIV’s Rocket Boys S2 and Netflix’s The Night Agent secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Gaslight on Disney+ Hotstar was the Top Movie.Read More…
Jio retains the digital rights for live streaming IPL (Indian Premier League) matches across India. Internet users can live-stream these matches through JioTV app or JioCinema app. This acquisition of digital rights has increased the reach and engagement of IPL amongst cricket enthusiasts and local sports fans who prefer to watch matches on their mobile devices and smart TVs.Read More…