In a lively episode of Chrome Talkies, Pankaj Krishna, Founder & CEO of Chrome DM, sat down with stand-up comedian Neeti Palta to unpack how humor can do far more than entertain—it can provoke thought, spark dialogue, and even drive social change.

In week 31 of 2025, covering August 2-8, JioHotstar led the OTT platform reach with 20.77% and 31.98 million unique viewers for shows, web series, and movies, according to data from Chrome OTT, a part of Chrome Data Analytics and Media (Chrome DM). AVOD platform Amazon MX Player followed with an 18.20% reach and 28.03 million unique viewers, while SVOD platform Amazon Prime Video recorded a 12.89% reach with 19.85 million unique viewers.

In a latest episode of Chrome Talkies, Suresh Chavhanke, Editor-in-Chief, Sudarshan News speaks with Pankaj Krishna, Founder and CEO, Chrome DM, about key national topics like One Nation One Election, Article 370, and how Indian media shapes the world’s view of India.

In a latest episode of Chrome Talkies, Suresh Chavhanke, Editor-in-Chief, Sudarshan News speaks with Pankaj Krishna, Founder and CEO, Chrome DM, about key national topics like One Nation One Election, Article 370, and how Indian media shapes the world’s view of India.

Chrome Digital Track's week 34 report reveals Aaj Tak Live & ABP News Live as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.

In week thirty-three of 2024 (COTT Week: August 10th – 16th), JioCinema led the streaming landscape with 23.13 million unique viewers and achieved a reach of 4.59%, according to Chrome DM’s Chrome OTT report.

In week thirty-two of 2024 (COTT Week: August 3 – August 9, 2024), JioCinema led the streaming landscape with 21.97 million unique viewers, achieving a reach of 4.36%, according to Chrome DM’s Chrome OTT report.

Chrome Digital Track's week 32 report reveals Aaj Tak Live, ABP News Live & Republic Bharat Live as frontrunners in digital viewership for Hindi news live streams across all platforms. The data, spanning VOD, live streams, apps, YouTube, and third-party platforms, highlights these live streams' dominance during the week of significant news coverage, showcasing their strong digital presence in India's evolving media landscape.

In week thirty-one of 2024 (COTT Week: July 27 – August 2, 2024), JioCinema led the streaming landscape with 26.41 million unique viewers, achieving a reach of 5.24%, according to Chrome DM’s Chrome OTT report.

Traditionally, Netflix has always focused on localising its global content. The company’s early focus on localising global content primarily appealed to a niche elite audience. The real game changer, however, was the strategic licensing of theatrical movies, which significantly expanded its audience base, said Pooja Shrivastava, head of digital initiatives at market research firm Chrome DM. This shift has greatly enhanced the positive perception and perceived value of Netflix’s content library.