In week 19 of 2025 (10th May ‘25 – 16th May ‘25), JioHotstar continued to lead the OTT space, commanding an impressive 83.95% reach and attracting 129.29 million unique viewers, according to the latest Chrome OTT report from Chrome DM.

In week 20 of 2025 (17th May ’25 – 23rd May ’25), JioHotstar continued its lead in the OTT space with a 90.79% reach and 139.81 million unique viewers, as per the latest Chrome OTT (COTT) report by Chrome DM.

As someone who has attended Goafest for decades, it’s always been more than just another industry event to me. Goafest has consistently served as a melting pot for learning, networking, and re-energizing. This year is no different. From insightful panel discussions to unstructured conversations over coffee, the festival remains a critical pulse-check for India’s advertising and media fraternity.

Ullu took the Hindi word for the nocturnal bird, owl, to brand itself, and its repository of short films and web series for adult consumption. The symbolism of the nocturnal bird and the allure of sexually-gratifying content is undeniable.

In week 16 of 2025 (19th Apr ‘25 – 25th Apr ‘25), JioHotstar emerged as the frontrunner in the OTT space, attracting 103.80 million unique viewers and achieving a 67.40% reach, according to the latest Chrome OTT report from Chrome DM.

According to COTT Annual Report 2023-24, the digital media revenue in India stood at Rs 63,200 crore in the fiscal year, out of which the share of OTT video platforms was Rs 31,800 crore. From this, Rs 21,900 crore were earned by AVOD platforms and Rs 9,900 crore by SVOD platforms, with SonyLIV share of revenue being only 1.8%. This is much below JioCinema (29.6%), followed by Prime Video and Mini TV (18.9%), Disney+ Hotstar (12.8%), Netflix (6.5%) and Aha Video (2.4%). ZEE5 also stood at 1.8%

According to the data from Chrome Digital Track, captured in Week 21, 2024 (18th - 24th May’24) from (8 AM – 10 PM) Aaj Tak News Live had 36.48 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live & India TV Live with 35.81 Mn and 35.67 Mn total unique viewers respectively.

Chrome News Track has released its daily data highlighting the top 10 stories across Hindi News Channels aired yesterday. The latest figures provide insights into audience engagement and consumption trends across various news segments. The data indicating news stories most watched yesterday, the 25th of May 2024 as featured in the daily CNT Data Track release, were: (Period: 25th May 2024, Time Slot: 12:00 PM – 10:00 PM)Read More…

Chrome News Track has released its daily data highlighting the top 10 stories across Hindi News Channels aired yesterday. The latest figures provide insights into audience engagement and consumption trends across various news segments.

The data indicating news stories most watched yesterday, the 23rd of May 2024 as featured in the daily CNT Data Track release, were: (Period: 23rd May 2024, Time Slot: 12:00 PM – 10:00 PM)

With 118.44 million unique viewers, translating to a reach of 23.50%, JioCinema was the top platform in week twenty of 2024 (COTT Week: 11th May ’24–17th May 24), as reported by Chrome OTT.