According to the data from Chrome Digital Track, captured in Week 25, 2024 (15th – 21st May’24) from (8 AM – 10 PM) Aaj Tak News Live had 40.62 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live & India TV Live with 37.38 Mn and 36.71 Mn total unique viewers respectively.

Digital is exploding with the rise of a new class of cord-cutters. Cord-trimmers opted for skinnier packages or cheaper alternatives to their existing cable subscriptions, while cord-nevers chose to stream content over linear TV. Despite this, TV remains a default for millions of households across India. However, the younger generation is swiftly cutting the cord on their cable and satellite subscriptions, relying largely on the internet to meet their entertainment demands. Cord-cutters have quickly become the most sought-after demographics, with entertainers, publishers, and advertisers eager to reach this sizeable, large audience at scale.

With 70.86 million unique viewers, translating to a reach of 14.06%, Disney+ Hotstar was the top platform in week twenty-three of 2024 (COTT Week: 1st June ’24 – 7th June ’24), as reported by Chrome OTT.

During week 23 of 2024, ICC Men’s T20 World Cup on Disney+ Hotstar was the top title, with 31.61 million unique viewers. Notably, Panchayat Season 3 on Amazon Prime claimed the top spot among top-binged titles, with 8.43 million unique viewers.

During this week, biographical film Swantantra Veer Savarkar, streaming on ZEE5, emerged as the top movie, with 1.92 million unique viewers.

According to the data from Chrome Digital Track, captured in Week 24, 2024 (8^th – 14^th June’24) from (8 AM – 10 PM) Aaj Tak News Live had 60.29 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live with 46.11 Mn total unique viewers.

According to the data from Chrome Digital Track, captured in Week 23, 2024 (1st – 7th May’24) from (8 AM – 10 PM) Aaj Tak News Live had 127.58 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live & India TV Live with 102.09 Mn and 99.03 Mn total unique viewers respectively.

On June 4, 2024, India Today TV had the most viewers when general election results were announced.

India Today TV stream on mobiles and CTVs attracted 4,563,169 unique viewers from 6 am to 6 pm via owned and operated channels, based on Chrome Digital Track data.

According to the data from Chrome Digital Track, captured in Week 22, 2024 (25th – 31st May’24) from (8 AM – 10 PM) Aaj Tak News Live had 39.67 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live & India TV Live with 36.61 Mn and 36.10 Mn total unique viewers respectively.

With 109.82 million unique viewers, translating to a reach of 21.79%, JioCinema was the top platform in week twenty-two of 2024 (COTT Week: 25th May ’24–31st May 24), as reported by Chrome OTT.

With 119.90 million unique viewers, translating to a reach of 23.79%, JioCinema was the top platform in week twenty one of 2024 (COTT Week: 18th May ’24–24th May 24), as reported by Chrome OTT.

As marketers scramble to increase customer awareness and acquisition through their campaigns, their holy grail for now is incremental reach. News Channels on TV can provide an excellent conduit to a desirable audience target group – that consuming video on Connected TVs (CTVs), and the golden combination is the quality of news presentation and a strong and vibrant YouTube presence.  Chrome DM has shared some very interesting and relevant insights about the overall reach and recall of Hindi News TV channels on Digital, which place Aaj Tak sd the leading provider of relevant and desirable CTV audiences to marketers.Read More…