The Chrome Digital Advertising Report (CPM vs ER) was launched today at the 2nd Annual Summit on Branding and Marketing, organized by ASSOCHAM. The theme of the summit was "Brand Building in the Age of Technology,"

With focused attention from marketers and advertisers across the region, and India being the largest population base of younger audiences in the world, the mega-market of cross device audiences was at the centre of the debate. While broadcast TV remains effective, stakeholders have often expressed the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming.