The IPL (Indian Premier League) premiered on 1st April, 2023 (Friday), for which Jio retains the digital rights for live streaming their matches across India. Online users can stream live IPL matches through JioTV app or JioCinema app. This acquisition of digital rights has increased the reach and engagement of IPL amongst cricket enthusiasts and local sports fans who prefer to watch matches on their mobile devices.
In this new age of streaming era, the viewers are increasingly switching their viewing habits online. India boasts a generous market of internet users by reaching 836 million subscriptions as of September, 2022. These numbers are projected to reach over 1100 million internet users by the end of year 2025. Smartphone users capped at 510 million while Connected TVs crossed the 18 million mark as of January, 2023.
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