The IPL (Indian Premier League) premiered on the 31st of March, 2023, for which Jio retains the digital rights towards live streaming the matches across India. Online users can stream live the IPL through the JioTV app or the JioCinema app. This acquisition of digital rights has increased the reach and engagement of IPL amongst cricket enthusiasts and local sports fans who prefer to watch matches on their mobile devices and smart TVs.

India boasts a generous market of internet users with 836 mn subscriptions as of September, 2022. These numbers are projected to reach over 1100 mn by the end of year 2025. Smartphone users are currently capped at 600 mn while Connected TVs crossed the 18 mn mark as of January, 2023.

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