In the world of broadcasting, this distribution game can be a fickle little thing. It is essential for broadcasters to shrewdly strategize and draw a nifty plan to gauge maximum returns in an overly saturated market. While most genres depend on their content to garner positive reception, news, as a genre, however, stands as a distinct anomaly. Since the content, presentation, and composition for most channels within this genre follow a traditional practice, the distribution therefore becomes a central element in playing the ‘ratings’ card right! 

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