As the world shifts towards digital-first entertainment experiences, a new technology is emerging on the Indian streaming scene: FAST (Free Ad-Supported Streaming) Channels. Offering viewers access to content at no cost, funded through advertisements, FAST channels are quickly becoming a dominant force in India’s rapidly growing Connected TV (CTV) landscape, which now includes 80.2 million CTV households. With an impressive growth trajectory of over 34% since 2023, FAST channels are revolutionizing how Indian audiences consume news, entertainment, and more.

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