It can come about across linear and connected TVs and all digital touch points with collaboration and exchange of data among stakeholders, contended speakers. What is the point of audience measurement data that is available a week or nine days later? How does it help in planning? Wouldn’t data in real time across connected devices enable better media planning, and also help broadcasters and publishers realise more value? While those valid points were discussed as the gateways to the future, they will come about only with collaboration across players. That was the consensus at the end of the opening session on day two of Goafest 2023 moderated by Rajdeep Sardesai, Consulting Editor, India Today, on ‘Future of Connected Devices and Cross Channel Measurement.’ Read More…