Pankaj Krishna, Founder and CEO, Chrome Data Analytics & Media shares latest insights on the scale of CTV in India. “The CTV universe will continue to grow as home internet broadband availability increases in the country. A steady fiber connectivity at home will therefore be the key to more frequent CTV consumption. We observe in our COTT panel that frequent CTV viewers (monthly active) range between 22-26 million devices, and this number has been consistently growing. For recent sporting events like IPL 2024 to date we have seen CTV now reaching more than 13 million devices, indicating the increasing adoption of CTV as a means for long-form content viewership.”

Read More…