Pankaj Krishna, founder and CEO of Chrome Data Analytics and Media, believes that the technology used by his firm is years ahead of BARC’s audio fingerprinting, for example, is like Shazam for TV channels: the Chrome app on Krishna’s phone can detect and identify channels playing on TV a few yards away within seconds.

His company’s comments on the TRAI paper pointed out that at any given time “there are over 30 channels which are actively involved in tampering the people metered homes”.

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