The banking sector in India is currently witnessing a significant transformation, marked by the implementation of innovative marketing strategies. Over the past five years, banks have increasingly embraced the utilization of consumer insights and mystery audits to enhance their branding efforts and improve overall customer experience.

One notable trend is the integration of social media into their marketing approach. Banks have recognized the potential of platforms like Facebook, Twitter, and Instagram to reach a broader audience. Moreover, they have leveraged these platforms to offer efficient customer service and support, establishing stronger connections with their clients.